# Andrew Peters

> Advisor: Strategy • Product • Design

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/andrewpeters

Advising industry leaders, VCs and startups. Pioneering products since 1995. Making the future tangible and shapeable, faster and better than we can imagine. 

Google • Microsoft • Facebook • Palm • GoPro • Autodesk • Yahoo • MTV • BitGo • Instacart • Lyra Health • Dialpad • Upwork • Shotgun Software • Turo

Led consultancies: EPIC, San Francisco • Claro, Barcelona. 
Worked with: Odopod • Method • MetaDesign • Mekanism • Landor • Frog • Punchcut 

Reach out to talk about:
• Product Strategy 
• AI Strategies
• Product Design
• Going -1 to 0 to 1
• Roadmaps
• Concepts, Prototypes, Storytelling 
• Future Vision

## Work Experience
### Advisor: Strategy • Product • Design @ EPIC
Jan 2003 – Present | San Francisco Bay Area
Advising industry leaders, VCs and startups: Google • Microsoft • Facebook • Palm • GoPro • Autodesk • Yahoo • MTV. Pioneering products, platforms and services since 1995.

Startup client success: multibillion-dollar IPOs and acquisitions: BitGo • Instacart • Lyra Health • Dialpad • Upwork • Joyrun • Shotgun Software • Turo

Reach out to talk about:
• Product Strategy 
• AI Strategies
• Product Design
• Going -1 to 0 to 1
• Roadmaps
• Product-Market Fit
• Concepts, Prototypes, Storytelling 
• Process
• Org Structure and Growth 
• Career Paths
• Successful Consulting Business
• Future Vision

### Head of Strategy & Design @ EPIC
Jan 2003 – Jan 2021
Inventing the future:
• Microsoft, Google, Palm, Mozilla, Nokia, AT&T - pioneering mobile platforms

• Facebook - first tablet app and design system

• Google - new commerce platform

• GoPro - new camera OS / UX / UI

• BitGo - Bitcoin / crypto management

• Lyra Health - mental healthcare platform

• Kaiser Permanente - healthcare platform vision

• Autodesk, Disney - collaboration platform for filmmaking, VFX, video games

• Wells Fargo - mobile platform and vision

• Volkswagen - VW.com 

• Yahoo - YahooTech: Wirecutter meets CNET

• Dialpad - business phone and sales platform

• Edmodo - education platform

• Upwork - premier freelancer platform

• Formation - AI for customer acquisition and loyalty

• Nuance - pioneering mobile voice UI / AI

• Yardarm - iOT platform controlling and tracking guns and police

### Advisor @ Punchcut
Jan 2024 – Present | San Francisco Bay Area
I’m connecting smart companies like yours with Punchcut to accelerate product design and innovation.

### Experiencer @ Summit
Jan 2019 – Present

### Head of Product Design, Innovation @ Instacart
Jan 2021 – Jan 2023 | San Francisco, California, United States

### Design Leadership Forum Member @ Design Leadership Forum
Jan 2018 – Jan 2023 | San Francisco Bay Area
The Design Leadership Forum brings together industry veterans who direct design at leading companies to advance the practice of design leadership.

### Product Strategy & Design @ Google
Jan 2011 – Jan 2012 | San Francisco Bay Area

### Product Strategy & Design @ Odopod
Jan 2004 – Jan 2006

### Product Strategy & Design @ Ask.com
Jan 2004 – Jan 2006

### Product Strategy & Design @ Method
Jan 2003 – Jan 2006

### Travel Photographer @ Lonely Planet
Jan 1998 – Jan 2006 | South America, Asia, Europe, North America
Published in Lonely Planet and National Geographic.

### Head of Product Strategy & Design @ Claro
Jan 2001 – Jan 2003 | Barcelona, Spain
Spain's premier UX consultancy

### Head of Product Design @ eDreams ODIGEO
Jan 2000 – Jan 2001 | Barcelona, Spain
Europe's largest travel agency. Spain’s first unicorn.

### Product Strategy & Design @ MetaDesign
Jan 2000 – Jan 2000 | San Francisco

### Product Strategy & Design @ CinemaScope Design
Jan 1995 – Jan 2000 | San Francisco


## Education
### Journalism
Columbia


## Contact & Social
- LinkedIn: https://linkedin.com/in/andrewpeters
- Website: http://EPIC.im

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Source: https://flows.cv/andrewpeters
JSON Resume: https://flows.cv/andrewpeters/resume.json
Last updated: 2026-04-05