• Conducted 5 beta user interviews & usability testing, gathering qualitative and quantitative insights through an AI-driven self-care platform that informed design decisions and intuitive IOS experiences

• Analyzed user behaviors and collaborated with 4 cross-functional departments to enhance product functionality and accessibility

• Developed user personas and journey maps, guiding the design process and aligning with users’ needs and goals

• Maintained a reusable design system within the UI tool to speed up handoffs, ensure consistency across screens, and streamline collaboration with engineers

• Supported the marketplace analysis to understand buyer and seller needs, optimize listing discoverability, and reduce friction in purchase and onboarding flows

• Collaborated with product, design, and operations to implement data-informed improvements that increased user satisfaction, engagement, and successful transactions across the platform

• Collaborated with cross-functional teams, including product managers, to ensure seamless implementation of design solutions and functionality

• Developed and maintained a comprehensive design system, consolidating UI components to ensure consistent application across multiple platforms

• Articulated design rationale and strategies in presentations to stakeholders, enhancing agreement and support for design initiatives

• Developing practical skills using Figma and collaborating on design projects, enabling iterations based on feedback

• Contributed to design system creation, maintaining consistency across multiple products.

• Organizing UI elements effectively to guide users’ attention and create a coherent flow.

• Developing detailed wireframes that resemble the final product, incorporating actual UI elements, providing a seamless user experience.