# Andrey Balbekov 🇺🇦 > Senior Product Designer at Fantasy Location: Brooklyn, New York, United States Profile: https://flows.cv/andreybalbekov Experienced Senior Product Designer skilled in Figma, Principle, and Webflow, with 8+ years in the industry. Passionate about Design Systems, Interaction Design, and employing a user-centered approach. Thriving in fast-paced environments, I have successfully contributed to the product design efforts of top companies in various industries, including Technology, Automotive, Fashion & Luxury, and Insurance. With a sharp mind for solving complex visual design problems and a refined sense of typography, I bring a user-centric design sensibility to every project. Guided by the design thinking process, I collaborate closely with cross-functional teams to ensure seamless integration of design, creating outstanding user experiences. ## Work Experience ### Senior Product Designer @ Fantasy Jan 2020 – Present | San Francisco Bay Area Working with the Salesforce - World's #1 CRM Company: •Design and implement Design System, including Figma libraries, UI components, and documentation. •Collaborate with cross-functional teams and stakeholders to meet user needs and business objectives. •Prototype and A/B test to optimize user engagement and conversion rates. •Use Jobs-to-be-Done (JTBD) and customer journey mapping for informed design decisions. •Ensure accessibility standards and best practices for inclusive user experience. •Presented design concepts and prototypes to stakeholders and executive teams, effectively communicating design rationale and receiving critical feedback to iterate on solutions. •Led design review sessions, facilitating discussions around design decisions and aligning the team on project goals and user needs. •Support product designers with reusable and adaptable interactive components. ### Product Designer @ Publicis Sapient Jan 2019 – Jan 2020 | Greater New York City Area Working in the Mercedes Benz department. The main goals were redesigning the Mercedes-Benz Dealer Delivery app and creating a design system for Mercedes-Benz digital portals. My primary responsibilities included the following: • Led the establishment of a new design system library at Mercedes-Benz USA, significantly improving consistency and usability across the brand's digital products • Spearheaded the redesign of The Mercedes-Benz Dealer Delivery application, resulting in an intuitive and user-friendly interface that enhanced the overall experience for dealers and customers • Conducted user research and usability testing to gain insights into users' needs and behaviors, ensuring that products met their expectations • Collaborated closely with PMs, engineers, and other designers to oversee the user experience from conception to launch, ensuring that designs were technically feasible and aligned with the product vision • Leveraged Agile (Scrum) methodology for development, working efficiently and adaptively in a fast-paced environment • Contributed to enhancing the consistency, usability, and overall user experience of Mercedes-Benz USA's digital products, elevating the brand's reputation for providing high-quality digital experiences to its customers. •Conducted presentations of user research findings and design proposals to clients, ensuring a transparent and collaborative design process. ### Product Designer @ Big Human Jan 2018 – Jan 2019 | Greater New York City Area Working with the largest insurance company in the US - Metlife. The main task was establishing a Mobile-specific UI pattern library for a global design system of the company. My main responsibilities include: • Maintained an organized style guide of design elements, ensuring consistency and accuracy across all projects and designs. • Created visual prototypes of design principles and screen flows using InVision, allowing for thorough testing and refinement of the user experience. • Designed animated and interactive user interactions using Principle App, enhancing the overall engagement and usability of the digital products. • Collaborated closely with other disciplines to provide comprehensive project inputs, including developers, product managers, and other designers, resulting in more effective and cohesive designs. • Participated in development using Agile (Scrum) methodology, ensuring a streamlined and efficient product development process. ### Production Designer / UI Designer @ Valtech Jan 2018 – Jan 2018 | Greater New York City Area Working with the world's most famous luxury company. The main task was setup and update the UI Pattern library for a new web app. My main responsibilities include the following: • Created variations and options of UI and responsive design screens according to wireframes and brand guidelines, resulting in a visually stunning and highly functional design. • Set up a pixel-perfect graphic designing system to maintain consistent brand guidelines and keep all screens and elements in order. • Utilized Sketch and Zeplin to transfer final visual designs to the development team, streamlining the handoff process and ensuring a smooth collaboration between design and development. • Created visual prototypes of design principles and screen flows using InVision, allowing stakeholders to better understand the user experience and make informed decisions. • Designed animated and interactive user interfaces using Principle App, resulting in a highly engaging and intuitive user experience. • Collaborated closely with other disciplines, including PMs, engineers, and other designers, to provide comprehensive project inputs and ensure that the product met all requirements and was delivered on time. • Took part in the development process using Agile (Scrum) methodology, working in sprints and participating in daily stand-ups to ensure the timely delivery of high-quality design work. ### Web designer / Digital marketer @ URGE Mobile® Jan 2016 – Jan 2017 | Greater New York City Area Responsive Website Design. Creating HTML and CSS-friendly websites designs. Redesign of existing Websites and branding elements Logo design & branding. Package and Print marketing materials design. Creating Triggered Responsive Email layouts Creating and setting up hosting / domains Administering and supporting stable work of WordPress websites ### Web Designer @ Freelancer.com Jan 2012 – Jan 2016 Basically, I participated in a competition as in the logo design, website design, landing page, banner design on, and then perform a full contract for the full development of the web-site with the customer, if they like my original design. All the services mentioned below - Web Site Design - Responsive Web Design - App Design UI/UX - Brand Design - Brochure and catalog Design - Online Marketing - SEO for Shopping and Custom Web Sites - Wordpress Expert - Joomla and drupal website design and development - Magneto website development ## Education ### Engineer’s Degree in economic cybernetics Kharkiv National University of Radio Electronics ## Contact & Social - LinkedIn: https://linkedin.com/in/andrey-balbekov - Website: https://andreybalbekov.com/ --- Source: https://flows.cv/andreybalbekov JSON Resume: https://flows.cv/andreybalbekov/resume.json Last updated: 2026-02-23