# Andrii Khoruzhyi > Principal Product Designer. RingSense AI. Location: Belmont, California, United States Profile: https://flows.cv/andrii I’m a Principal Product Designer with 12+ years of experience shaping complex, enterprise SaaS products, connecting the dots between Customers, Business, and Engineering, resulting in impactful, user-centered outcomes. For the last 3 years, I’ve been infusing AI into product design, leading AI-first, data-driven product strategy while also rolling up my sleeves on hands-on design. My work turns sophisticated conversational and analytical data into intuitive, actionable experiences with measurable business impact. I operate across end-to-end product strategy, hands-on design, and team leadership, helping startups and enterprise products alike deliver value at scale. I thrive in high-stakes, cross-functional environments, collaborating closely with C-level stakeholders, product teams, and engineering to align vision, design, and execution. ## Work Experience ### Principal Product Designer. RingSense AI Conversational Analytics platform. @ RingCentral Jan 2023 – Present | Belmont, California, United States Driving Product Design strategy and implementation for the RingSense AI Conversational Analytics platform — reimagining how businesses engage with conversational data powered by AI from 100% of customer interactions across calls, chats, and emails. I lead the design vision that transforms complex AI-driven analytics into intuitive, on-the-fingertips experiences for different verticals, enabling users to access actionable insights to make smarter decisions across their teams and workflows. Turning AI innovation into actionable business value, we empower stakeholders with data-driven Business Intelligence, equip Sales teams with AI-powered deal visibility, next-step recommendations, and actionable guidance, and empower supervisors and analysts with AI-assisted insights for Quality Management — delivering measurable and scalable wins across the organization. ### Principal Product Designer @ AB Soft Jan 2022 – Jan 2023 Led end-to-end product design for one of the most complex products in RingCentral’s UCaaS portfolio, taking it from zero to the $1.15B Webinar Market. Built and mentored a high-performing team of 8 designers, shaped the platform’s vision and architecture, and drove it through multiple product cycles with hands-on involvement at every stage. Collaborated closely with C-level, Architects, Business stakeholders, and PM teams to align design strategy with business goals, delivering impactful user experiences at scale. As well as contributed to the global RingCentral design community by: — Shaping and growing the culture of the global design team. — Defining and implementing scalable design processes. — Serving as a board member of the cross-project RingCentral Design System. — Facilitating design jams, shareouts, and ideation workshops. — Mentoring and guiding junior designers to elevate team performance. ### Senior Product Designer @ AB Soft Jan 2020 – Jan 2022 | Odesa, Odessa, Ukraine ### Product Designer. UX Architect @ Enterprise UAV Drone mapping and site management cloud-based platform (NDA) Jan 2017 – Jan 2020 | Odesa, Odessa, Ukraine A remarkable step in my career of evolving a technological startup from a bare concept to an enterprise-level platform for Civil Construction, Mining, and UAV monitoring. I joined the core team at the seed stage. We were one of the few pioneers who saw an opportune moment to unleash the full potential of UAV drones by reimagining the Civil Construction and Mining site management industries — delivering fast and precise data to a Cloud-platform for engineers and management. That success wasn't easy and secured, considering such conservative businesses of our customers. It resulted from hard and passionate teamwork and a proactive custdev process with ongoing explorations and experiments with new areas of product-market fit. My commitment was both strategic and technical: - My vision for modular design architecture was a cornerstone that allowed product scalability, pivots, and transformation to a solid product-market fit. - Carrying out dozens of interviews and ongoing prototyping-testing cycles resulted in identifying key takeaways and rendering a final functionality and system model (Data consumption model, accounts hierarchy, users' workspaces). - Crafted UI visuals and animation. It's something that is not inherent to the UI of engineering products. The user's experience (the look and feel) for the majority of them are at most like CAD products back in the early 2000s. But whenever is a limitation, there's always a chance. So by putting the end-user's experience in focus, advocating for a team's empathy, and engaging with every detail, I captured the opportunity to stand out from the competitors' landscape. - To speak a shared language with end-users and better understand the context, I dove deep into GIS's domain and tech aspects. It almost caused me to become a landmark engineer and drone operator, but that journey was full of fun for me. Owing to NDA, I can't reveal the project's name, but to give a clue, the primary competitor was Propeller Aero. ### Product Designer @ Intersog Jan 2016 – Jan 2017 | Odessa My role implied owning the product design for one of the biggest clients in Intersog's portfolio. An enterprise HIPAA-compliant Healthcare startup targeted to offer automation solutions for US hospitals, all platforms supported. My functions were to lead a small design team and build a robust and consistent across all endpoints experience. Some core platform functionality: remote Video appointments, hospital scheduler, exams pipeline, medical notes, and Patient profile(treatment history, e-prescriptions, test results, etc.). Also, being a senior designer of Intersog's core team: - I made a massive commitment to spreading the Human-Centered design methodology with a view of promoting a culture of empathy for the end user on a company's level. - Actively participated in project pre-sale and initial phases by estimating, creating UX artifacts, and conducting competitors' analyses. ### UX Designer @ CARiD Jan 2015 – Jan 2016 One of the biggest US aftermarket online retailers of all things automotive, from basic repair and replacement parts to performance accessories and custom kits. I took part as a UX designer in a new undertaking for the company’s business area by interviewing customers, identifying CJM patterns, sharpening requirements, prototyping, and testing. As a result, I delivered a comprehensive user experience to the market in short-terms, meeting a tight deadline. - Identifying user needs, gathering, and analyzing requirements. - Design User Experience patterns and flows; - Prototyping pages and interfaces; - Design interface logic and interactions experience. ### UX/UI designer @ Freelance Jan 2014 – Jan 2015 | Worldwide - Complex Web services - SaaS, CRM. - Web responsive design. - Mobile apps design. - Full stack Graphic design for web and magazines. - Design animations for interactive interfaces. ### UI/UX Designer @ SeoStock Jan 2013 – Jan 2014 | Odessa - Kiev - Moscow My responsibilities: - Gathering and evaluating user requirements - Communicating design ideas using user flows, site maps, and wireframes. - Executing all visual design stages - Delivering assets to Engineers Focusing on: - e-Commerce solutions with high conversion. - Feature-rich websites and Web apps. - Domestic product CRM service "CRM Tronic" ## Education ### Computer Systems Networking and Telecommunications Odessa National Academy of Telecommunications ### Physics and Mathematics Odessa Physics and Mathematics specialized high school No. 40 ## Contact & Social - LinkedIn: https://linkedin.com/in/andrewhrz --- Source: https://flows.cv/andrii JSON Resume: https://flows.cv/andrii/resume.json Last updated: 2026-02-23