Web3 Mobile RPG | Top Grossing Mobile Puzzle RPG

As Senior Product Manager for both Legendary: Heroes Unchained and Legendary: Game of Heroes, I led product strategy and development for two high-impact games, balancing the alpha-stage development of a web3 RPG with ongoing enhancements to a top 100 grossing mobile game.

Key Achievements:

✅ Growth & Roadmaps – Drove 18% DAU growth for Legendary: Heroes Unchained and 20% revenue growth for Legendary: Game of Heroes through growth-focused product roadmaps.

✅ Onboarding & Retention – Improved first-week retention by 22% for Heroes Unchained and 7-day retention by 10% for Game of Heroes by optimizing onboarding and user experience.

✅ Cross-Functional Leadership – Led cross-functional teams to deliver high-quality updates, achieving 99.9% uptime across both titles.

✅ Monetization & Live Ops – Increased ARPU by 20% in Game of Heroes, boosting player participation by 25% in in-game events and live ops.

✅ Content & Cost-Efficiency – Reduced development costs by 10% by streamlining content creation while maintaining strong player engagement.

✅ Mentorship & Milestones – Mentored junior product managers, ensuring successful feature rollouts and milestone achievements for both games.

I successfully navigated the challenges of both traditional and emerging gaming landscapes, delivering impactful results across Legendary: Heroes Unchained and Legendary: Game of Heroes.

Legendary: GOH (Mobile Puzzle RPG) | 100M+ Downloads | Top 100 Grossing Game

At Legendary: Game of Heroes, a top 100 grossing mobile puzzle RPG, I played a pivotal role in driving product growth, monetization, and user engagement. With 100M+ downloads and significant revenue generation, my contributions helped shape the game’s success by designing features, optimizing monetization, and analyzing player behavior to improve retention and lifetime value (LTV).

Key Achievements:

✅ Monetization Strategy – Led the development of in-app purchase strategies and implemented offer wall features, driving a 20% increase in average revenue per user (ARPU).

✅ Feature Design & Roadmap – Spearheaded the design and implementation of key game features, including new heroes, events, and limited-time offers, improving user engagement by 30%.

✅ Data-Driven Insights – Conducted in-depth data analysis to understand user behavior, optimizing level design and in-game events to boost retention rates by 15%.

✅ Cross-functional Leadership – Collaborated with art, engineering, and marketing teams to ensure smooth execution of features and campaigns.

✅ Live Ops & Event Management – Led weekly live events and community-driven campaigns, increasing player participation by 25% during major events.

✅ Retention & Growth – Developed systems for player re-engagement, driving an increase in returning player rates by 18%.

With a deep understanding of both the technical and user experience sides of the game, I helped Legendary: Game of Heroes maintain its status as a top mobile title while continuously improving player satisfaction and profitability.

Battle Camp | Sessions Live | Beat Fever

🚀 Drove product innovation across gaming & music-tech, leading to the launch of Sessions Live in 2020 (Co-founded by Pandora’s Tim Westergren, connecting artists & fans through live music)

As WRKSHP transitioned from Pennypop, I played a key role in product strategy, live operations, and business management, adapting to evolving company needs. I led monetization features, A/B testing, and live events across multiple platforms, including:

🎵 Beat Fever – A Google Play Editor’s Choice mobile rhythm game that partnered with Mariah Carey, Steve Aoki, Janet Jackson, T.I., R3HAB, and more.

📈 28M+ downloads | Peak 3M MAU

Key Contributions:

✅ Game Development & Live Ops Leadership – Led frontend & backend teams for Beat Fever, driving feature development and live content.

✅ Product & Monetization Strategy – Designed and optimized in-app sales, weekly competitions, and A/B testing for Battle Camp, Next Music, and Beat Fever.

✅ Live Events & Content Partnerships – Planned and executed weekly live in-app events, working with major music artists and labels.

✅ Data-Driven Decision Making – Built SQL & Excel models to analyze player behavior, optimizing engagement & revenue.

✅ Business Operations & Cost Optimization – Reduced expenses by 14% through company restructuring and offshore financial strategies.

✅ Financial & HR Leadership – Managed payroll, cash flow, and financial projections, securing new funding and ensuring operational stability.

With expertise across gaming, music, and live event platforms, I helped WRKSHP scale and pivot its business while maximizing revenue and engagement.