# Andy Chen

> Lead Product Manager | Building & Scaling Engaging Products | Growth, Monetization, Gamification

Location: San Mateo, California, United States
Profile: https://flows.cv/andychen4

With over a decade of experience in product management, I’ve successfully navigated and led product strategies across mobile games, web3 innovation, and live streaming platforms. My career is defined by adaptability, quickly taking on new roles and increasing responsibilities as I evolve with each opportunity.

I started with Battle Camp, a highly successful multiplayer mobile game, where I contributed to its growth and player engagement. I then moved on to Legendary: Game of Heroes, another commercially successful title, where I led product initiatives to enhance user retention, monetization, and live operations. Both games achieved impressive commercial success, and my role in optimizing these key areas directly contributed to their long-term growth and continued success. Later, I transitioned to leading product for Legendary: Heroes Unchained, a web3 RPG, focusing on onboarding and user acquisition as the game moved through its early phases.

I also contributed to Sessions Live, a live music streaming platform, where I drove product features like in-app sales, competitions, and user engagement, further expanding my expertise into the streaming space.

Through it all, I’ve demonstrated my ability to take on increasing responsibilities and deliver results across different industries, always aligning product strategies with user needs and business goals. Let’s connect if you’re looking to discuss how I can contribute to your next project.

## Work Experience
### Lead Product Manager @ Scopely
Jan 2025 – Present

### Lead Product Manager @ N3TWORK Studios
Jan 2022 – Jan 2024 | San Francisco Bay Area
Web3 Mobile RPG | Top Grossing Mobile Puzzle RPG

As Senior Product Manager for both Legendary: Heroes Unchained and Legendary: Game of Heroes, I led product strategy and development for two high-impact games, balancing the alpha-stage development of a web3 RPG with ongoing enhancements to a top 100 grossing mobile game.

Key Achievements:

✅ Growth & Roadmaps – Drove 18% DAU growth for Legendary: Heroes Unchained and 20% revenue growth for Legendary: Game of Heroes through growth-focused product roadmaps.
✅ Onboarding & Retention – Improved first-week retention by 22% for Heroes Unchained and 7-day retention by 10% for Game of Heroes by optimizing onboarding and user experience.
✅ Cross-Functional Leadership – Led cross-functional teams to deliver high-quality updates, achieving 99.9% uptime across both titles.
✅ Monetization & Live Ops – Increased ARPU by 20% in Game of Heroes, boosting player participation by 25% in in-game events and live ops.
✅ Content & Cost-Efficiency – Reduced development costs by 10% by streamlining content creation while maintaining strong player engagement.
✅ Mentorship & Milestones – Mentored junior product managers, ensuring successful feature rollouts and milestone achievements for both games.

I successfully navigated the challenges of both traditional and emerging gaming landscapes, delivering impactful results across Legendary: Heroes Unchained and Legendary: Game of Heroes.

### Senior Product Manager @ N3TWORK Studios
Jan 2022 – Jan 2022 | San Francisco Bay Area
Legendary: GOH (Mobile Puzzle RPG) | 100M+ Downloads | Top 100 Grossing Game

At Legendary: Game of Heroes, a top 100 grossing mobile puzzle RPG, I played a pivotal role in driving product growth, monetization, and user engagement. With 100M+ downloads and significant revenue generation, my contributions helped shape the game’s success by designing features, optimizing monetization, and analyzing player behavior to improve retention and lifetime value (LTV).

Key Achievements:

✅ Monetization Strategy – Led the development of in-app purchase strategies and implemented offer wall features, driving a 20% increase in average revenue per user (ARPU).
✅ Feature Design & Roadmap – Spearheaded the design and implementation of key game features, including new heroes, events, and limited-time offers, improving user engagement by 30%.
✅ Data-Driven Insights – Conducted in-depth data analysis to understand user behavior, optimizing level design and in-game events to boost retention rates by 15%.
✅ Cross-functional Leadership – Collaborated with art, engineering, and marketing teams to ensure smooth execution of features and campaigns.
✅ Live Ops & Event Management – Led weekly live events and community-driven campaigns, increasing player participation by 25% during major events.
✅ Retention & Growth – Developed systems for player re-engagement, driving an increase in returning player rates by 18%.

With a deep understanding of both the technical and user experience sides of the game, I helped Legendary: Game of Heroes maintain its status as a top mobile title while continuously improving player satisfaction and profitability.

### Operation Consultant @ - WRKSHP -
Jan 2022 – Jan 2022 | San Francisco Bay Area

### Product Manager @ - WRKSHP -
Jan 2016 – Jan 2022 | San Francisco Bay Area
Battle Camp | Sessions Live | Beat Fever
🚀 Drove product innovation across gaming & music-tech, leading to the launch of Sessions Live in 2020 (Co-founded by Pandora’s Tim Westergren, connecting artists & fans through live music)

As WRKSHP transitioned from Pennypop, I played a key role in product strategy, live operations, and business management, adapting to evolving company needs. I led monetization features, A/B testing, and live events across multiple platforms, including:

🎵 Beat Fever – A Google Play Editor’s Choice mobile rhythm game that partnered with Mariah Carey, Steve Aoki, Janet Jackson, T.I., R3HAB, and more.
📈 28M+ downloads | Peak 3M MAU

Key Contributions:

✅ Game Development & Live Ops Leadership – Led frontend & backend teams for Beat Fever, driving feature development and live content.
✅ Product & Monetization Strategy – Designed and optimized in-app sales, weekly competitions, and A/B testing for Battle Camp, Next Music, and Beat Fever.
✅ Live Events & Content Partnerships – Planned and executed weekly live in-app events, working with major music artists and labels.
✅ Data-Driven Decision Making – Built SQL & Excel models to analyze player behavior, optimizing engagement & revenue.
✅ Business Operations & Cost Optimization – Reduced expenses by 14% through company restructuring and offshore financial strategies.
✅ Financial & HR Leadership – Managed payroll, cash flow, and financial projections, securing new funding and ensuring operational stability.

With expertise across gaming, music, and live event platforms, I helped WRKSHP scale and pivot its business while maximizing revenue and engagement.

### Producer/Game Designer @ PennyPop
Jan 2015 – Jan 2016 | San Francisco Bay Area
Battle Camp – A pioneering mobile MMORPG blending monster-catching and match-3 mechanics.
🚀 $100M+ revenue | 30M+ downloads | Top 100 grossing game | Apple’s “Multiplayer Game of the Year”

I joined Pennypop as the company’s first Scrum Master and was quickly promoted to Producer & Game Designer within three months, leading the development of a new game from its alpha stage. Working cross-functionally with six internal teams, I implemented agile processes, prioritized tasks, and ensured seamless execution.

Key Contributions:

✅ Game Design & Feature Development – Designed core game features, user experiences, and detailed spec documents for designers and developers.
✅ Live Operations & Content Management – Managed a remote team to deliver high-quality in-game content and events.
✅ Data-Driven Decision Making – Conducted beta user testing, analyzed player data, and iterated on features to optimize engagement.
✅ Industry Research & Competitive Analysis – Researched market trends and player behaviors to drive innovation and feature improvements.

With hands-on experience in both game design and production, I played a key role in shaping Battle Camp’s success in the highly competitive mobile F2P market.

### Product Engineer @ Panasonic Avionics Corporation
Jan 2009 – Jan 2015 | Lake Forest, Ca
In-Flight Entertainment & Communication Systems for Global Airlines
🌍 Partnered with leading airlines and manufacturers like Boeing & Airbus

As a Product Engineer at Panasonic Avionics, I led the design and optimization of product analyzers for video/audio and communication signals transmission. My role spanned the full product lifecycle, from concept to post-launch support, ensuring high-quality solutions for airlines worldwide.

Key Contributions:

✅ Product Design & Development – Designed I/O adapters and digital circuit board schematics for seamless integration between products.
✅ Compliance & Redesign – Redesigned existing products to meet CE requirements and added new functionalities.
✅ Cross-functional Collaboration – Facilitated clear communication between internal teams and external customers.
✅ Quality Assurance & Testing – Led software quality assurance and hardware validations, conducting rigorous testing.
✅ Problem Solving – Diagnosed and fixed hardware/software issues in collaboration with engineering teams.
✅ Project Management – Managed tight-schedule projects from start to post-launch support.
✅ Industry Certification – Developed test procedures for Boeing and Airbus-approved production lines.
✅ Parts Obsolescence Management – Oversaw the obsolescence and replacement of parts for ongoing product lifecycle support.

I played a key role in helping Panasonic Avionics maintain its leadership in in-flight entertainment and communication solutions, ensuring compliance and performance for top-tier airline clients.


## Education
### Master of Science in Electrical Engineering
UC San Diego

### Product Manager Certificate in Product Management
Product School

### Bachlor of Science in Electrical Engineering
UC Irvine


## Contact & Social
- LinkedIn: https://linkedin.com/in/andypchen

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Source: https://flows.cv/andychen4
JSON Resume: https://flows.cv/andychen4/resume.json
Last updated: 2026-04-13