Designed unique donation and campaign creation flows enabling thousands of fundraising campaigns and raising hundreds of millions in donations for charities.

Through continuous iteration using qualitative and quantitative research, I lead UX/UI on the product across our three user types - charities, fundraisers and donors. Work has included:

* Creating and evolving our Figma/React design system from scratch

* Prototyping new features in Figma and HTML/CSS/JS

* Usability testing

* Donation & campaign creation user-flows

* Fundraiser & charity admin areas

* Visualization of new features

* Data visualisation / Analytics dashboards

* Led our rebrand from research through to execution

* Exhibition experience design

* Marketing strategy and execution

* Built a user-centered IA

I also work with global charities and content creators such as the UN, United Way, Red Cross, Sidemen, Yogscast and Jacksepticeye, helping to convert visitors into donors or fundraisers, raising millions for their causes.

Tools: Figma, VSCode, Github, HTML/CSS/JS

* Worked directly with CTO and Head of Design to introduce user-centred design to a team of 100+ engineers.

* Collaborated across engineering, sales and customer success teams to establish product KPI’s, usability testing and feedback loops.

* Used and contributed to an existing design system.

* Held and took part in design critiques with team members.

* Established a centralised data strategy across multiple departments

* Built out UI design principles and guidelines

* Established a user-centered taxonomy strategy to guide IA

* Carried out accessibility audits across departments, and sat on the Web Advisory Council in an accessibility role.

* Conducting user research and usability testing sessions

* Facilitating discovery and design workshops

* Designed user-flows & wireframes

* Built and tested prototypes for multiple user-types (HTML/CSS/JS) & Sketch

* Taught 4th yr Cognitive Science students about UX/UI, accessibility and inclusive design

* Mentored research graduate

In my time with Clevertech, I worked both individually and with teams on multiple contracts helping established businesses, non-profits and early stage start-ups identify and engage with their audience. Clients included Plated.com, Conde Naste, Genymotion, Sue Decker & GI Go Fund amongst others.

My role as a Senior Designer included:

* Team lead

* Project management

* Client liaison

* Facilitate workshops with clients to understand the business goals and define KPI's & OKR's

* Plan and design solutions to achieve business and user goals

* Create prototypes for concept validation, internal and user testing

* Collaborate closely with the engineering team

Working with 3 engineers and 2 designers from Clevertech, and a client-based PM in Paris, I led the CT team to design and build an entirely new WordPress marketing site for the largest Android emulator in the world.