Shaping portfolio strategy and physical-digital delivery frameworks for a leading hardware development consultancy. Driving brand narrative, client engagement models, and program architecture across consumer electronics, health + longevity, and AI-enabled product categories.

Strategic Advisor to PoolDeck, an AI-powered image infrastructure platform built for brand and creative teams managing visual assets at scale. Developing a creator-focused multimodal AI platform in stealth at the frontier of voice, vision, and spatial computing.

Led experience strategy, design and product portfolio delivery for Intel’s Next Unit of Compute Group (NUC). Built comprehensive design systems that elevated brand and product impact. Trusted strategic partner to C-Suite, engineering, product and marketing leadership, leveraging research and data insights to evolve product strategy. Built, coached and led a multi-disciplinary team of 35+ across multiple levels of the organization.

• Successfully launched a portfolio of 15+ cross-disciplinary products by fostering cross-functional collaboration, establishing transparent communication channels between design, research, engineering and marketing, resulting in elevating the team’s perceived value and impact and enabling the successful sale of the NUC division to Asus.

• Pioneered holistic product development framework to inform a 5-year strategic roadmap reflecting industry and customer needs, championed cross-platform digital craft across all customer touchpoints. Refocused the brand, enabling higher profit margins and contributing to additional $500M in annual revenue.

• Championed an inclusive and growth mindset in developing people, partners, and culture by mentoring and managing a spectrum of UX and Engineering talent and establishing clear career development paths.

Owned multimodal experience strategy and immersive product portfolio delivery across every touchpoint with Intel's internal partners and external customers. Led a multi-disciplinary team pioneering design and development for new immersive experiences (XR, Cloud, Mobile + PC), the future of work and content creation platforms.

• Designed next-generation sense-based wireless technologies delivering seamless XR, voice, vision, spatial computing experiences across the PC ecosystem, resulting in all major OEM partners adopting these immersive features into their product portfolios and stacks. Generated over $2B in revenue growth over 4 years.

• Delivered pioneering XR use cases, immersive prototypes, and reference designs, enabling executives, business development, and sales teams to partner with top global Smart Home ecosystem players, resulting in 5 marquee production wins in US, PRC, and Europe, delivering multi-million-dollar revenue and a pipeline of 10+ next gen opportunities.

• Led Intel’s Next-Gen Creator and Immersive Media strategy, pioneering immersive storytelling experiences, content creation workflows, built dynamic digital and physical prototypes, that aligned C suite leadership with user engagement metrics and drove the value of an untapped 200M+ creator market.

• Architected industry-leading experience ecosystems with intuitive voice, vision and gesture interfaces, partnering with customers including Amazon (Alexa) and Microsoft (Cortana + CoPilot), shaping the foundation of humancentric AI/ML strategy and providing invaluable data driven metrics for the business.

Led strategic development of EAI's design and marketing presence to ensure market leadership with innovative clean electric energy and storage technologies for the former President of ECOtality’s new company.

• Developed & delivered EAI's complete brand presence by building their suite of digital and physical product offerings and ensuring world class experiences were paired with groundbreaking technology.

• Architect of the Experience Design for EAI, presenting dynamic data access and diagnostics for electric energy storage devices. Unlocking and enabling an IP portfolio, and UI/UX assets that were built and leveraged.