# Andy Laub

> UI/UX Designer & Developer

Location: Minneapolis, Minnesota, United States
Profile: https://flows.cv/andylaub

My career over the past two decades has included visual and UX design, enterprise commerce integration, front-end and WordPress development, and more. The result is a unique skillset that allows me to expertly navigate requirements, prototypes, and code to deliver experiences that are equal parts beautiful, functional and accessible.

## Work Experience
### Senior UX Designer & Developer @ VSG Commerce
Jan 2020 – Present | Greater Chicago Area
Implement enterprise commerce applications across a variety of platforms including Adobe Commerce, BigCommerce, Builder.io, Contentful, Oracle Commerce, and Shopify.
• Ensure ongoing adherence to usability and accessibility best practices and industry trends
• Achieve client buy-in by designing high-fidelity demos and prototypes
• Reduce ambiguity through creation and ownership of pattern libraries
• Streamline development with ready-to-use React components and/or HTML templates
• Maintain quality by validating code for visual consistency, functionality, and accessibility

### Principal @ andylaub.com
Jan 2004 – Present | Minneapolis, Minnesota, United States
Making stuff for fun and profit (sometimes)

### Interactive Designer & Developer @ Hanley Wood (now Zonda)
Jan 2017 – Jan 2020 | Minneapolis, Minnesota, United States
Created engaging digital experiences for a variety of high-profile clients including FedEx, Sherwin-Williams, and Ameriprise Financial.
• Generated client enthusiasm with interactive, high-fidelity prototypes
• Increased website interaction with custom WordPress themes and dynamic HTML pages
• Drove client engagement by producing digital assets for online marketing and social media

### Digital Consultant (UX) @ VSG Commerce
Jan 2009 – Jan 2017 | Greater Chicago Area
Before joining VSG full time, I worked extensively with them as a UX Consultant and provided UI, UX, and front-end development expertise.

### Consumer Experience Designer @ Gravie
Jan 2013 – Jan 2015 | Minneapolis, Minnesota, United States
Helped users navigate private health insurance via intuitive web and mobile apps.
• Enabled user success by creating and maintaining clear, consistent UX across all platforms
• Ensured visual impact and consistency by expanding and maintaining brand standards

### Designer & Developer @ Digital Dialogue
Jan 2006 – Jan 2010
This small agency specialized in digital work, and I designed and developed projects ranging from static pages to WordPress websites to bespoke CMS-driven applications.

### Senior Designer @ Eastbay/Footlocker.com
Jan 2005 – Jan 2006 | Wausau, Wisconsin, United States
At the catalog sales division of Foot Locker, I worked with major athletic vendors to produce engaging and brand-aligned promotional materials across print and digital channels.

### Internet Designer @ Eastbay/Footlocker.com
Jan 2004 – Jan 2005 | Wausau, Wisconsin, United States

### Associate Internet Designer @ Eastbay/Footlocker.com
Jan 2003 – Jan 2004 | Wausau, Wisconsin, United States


## Education
### University of Wisconsin-Stevens Point

### Graphic Design
University of Wisconsin-Stevens Point


## Contact & Social
- LinkedIn: https://linkedin.com/in/andylaub
- Portfolio: http://hire.andylaub.com/

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Source: https://flows.cv/andylaub
JSON Resume: https://flows.cv/andylaub/resume.json
Last updated: 2026-03-31