Design lead in Monetization org for advertiser-facing reporting & analytics products. Grew adoption of ads guidance and drove better outcomes for advertisers through ML-powered data insights.

Built 0-1 reporting tools for small & medium businesses in Meta Business Suite, including industry benchmarking, audience insights, and organic content insights across Facebook and Instagram.

Principal designer for internal tools, developer suite, and design system. Embedded within an agile squad, collaborated with other x-functional leads, managed design team.

Solo designer at seed-stage startup. Wore a lot of hats: UX, PM, research, front-end dev, brand, marketing, documentarian, coffee-run instigator.