Led a team of 3 designers on the Employee Onboarding Portal to streamline workflows for the Academy team and optimize data efficiency. Navigated a complex ecosystem, built strong stakeholder relationships, and delivered under tight deadlines.

Applied service design and UX strategy to empower employees to self-serve via the AI-powered Employee Virtual Assistant. Collaborated with computational linguists, UX researchers, and engineers to reduce call center volume and improve support efficiency.

Streamlined the employee experience on the Flagscape Mobile App with modern mobile solutions on Android and iOS. Led impactful feature releases and redesigned the information architecture, resulting in a significant increase in adoption rates globally within 8 months.

Responsible for designing a world-class customer experience throughout the flight-booking journey on dot com, Android, and iOS.

Led initiatives to prioritize credit recognition and redemption for customers during the flight search journey.

Designed two innovative digital sales tools to streamline workflows for the United Group team.

Delivered research-based, product-agnostic strategies for discounts across the entire customer journey.

Designed and facilitated 20+ service design workshops in 6 months, evangelizing design thinking culture across the organization.

Spearheaded and led the team to launch a design system from scratch in 16 months. Created the roadmaps, defined the processes, pushed for adoption, and maintained the workflow post-launch.

Responsible for designing an on-brand user experience throughout statefarm.com.

Led designers on multiple high-impact end-to-end projects, including a home page redesign and reimagining the claims experience on dot com.

Maintained and contributed to the design quality and standards through a holistic, accessible, and scalable design system.