• Led end-to-end UX and UI design for Weber’s Connected Grilling App, owning the experience from product strategy and system architecture through detailed execution and launch.

• Defined and maintained experience architecture and component libraries, ensuring scalable, consistent design across mobile applications and embedded grill interfaces.

• Designed data-driven grilling experiences, translating real-time sensor data, temperatures, timers, and cooking states into clear, actionable, and reliable user interfaces.

• Integrated AI-assisted features into the app and device experiences, supporting predictive guidance, recommendations, and automated workflows while preserving user control and trust.

• Led UX for all HMI digital displays on connected grills, designing intuitive on-device controls that aligned seamlessly with companion app interactions.

• Owned cross-platform consistency between physical controls, embedded displays, and mobile app experiences, ensuring a cohesive end-to-end grilling workflow.

• Worked directly with engineers and product managers to align design intent with technical constraints, implementation details, and delivery timelines.

• Drove rapid iteration through prototyping, internal testing, and data-informed refinement across both software and hardware touchpoints.

• Established UX patterns and standards that improved usability, reduced cognitive load, and increased confidence for users cooking in real-world environments.

• Acted as a senior design leader and partner, influencing roadmap decisions and raising the bar for craft, rigor, and system-level thinking.

• Led end-to-end experience design for strategic automotive partners integrating Mapbox navigation into production vehicle systems, working directly with external business, design, and engineering teams.

• Owned design across multiple large-scale OEM programs, including Toyota and General Motors, supporting navigation experiences deployed across GM’s full multi-brand portfolio.

• Defined product and experience strategy in partnership with internal product, platform, and data teams, aligning Mapbox capabilities with OEM requirements.

• Drove planning, concept development, and rapid UX iteration for embedded navigation systems within safety-critical and hardware-constrained environments.

• Designed scalable navigation and map experiences that balanced shared platform patterns with brand-specific visual and interaction design.

• Led integration of live map data, routing, traffic, and contextual signals into cohesive, implementation-ready UX.

• Oversaw map styling, design systems, and asset libraries to ensure consistency across teams, vendors, and long-term vehicle programs.

• Led experience and interface design for next-generation autonomous vehicle platforms, including the ES8 2.0 NIO Pilot program.

• Redesigned core in-vehicle interfaces across instrument cluster, center console, and head-up display, supporting advanced driver assistance and autonomous driving scenarios.

• Owned and defined the visual language and UI system across the entire in-car experience, ensuring consistency, clarity, and brand expression.

• Reimagined in-vehicle UX paradigms to align with emerging autonomous technologies, introducing forward-thinking interaction and visual models appropriate for modern mobility.

• Defined a cohesive brand-driven in-car experience for NIO’s product line, including vehicles targeting Level 4 and Level 5 autonomy.

• Led system-level design across a broad set of in-vehicle experiences, including system architecture, home experience, navigation, media (music and video), instrument cluster, voice interaction, mobile chatbot integration, and climate controls (HVAC).

• Partnered closely with product, engineering, and research teams to translate advanced technology into intuitive, production-ready user experiences.

• Played a key role in reimagining Pebble’s product and brand within one year, contributing to a record-breaking $20M+ Kickstarter campaign and the receipt of a PEN Award.

• Acted as a cross-functional design lead bridging product, brand, and marketing, ensuring a cohesive and differentiated end-to-end experience.

• Led visual design for Pebble’s product ecosystem, including system UI, app design, and global visual consistency across devices and platforms.

• Defined and refreshed Pebble’s brand identity, including logo design, visual language, and look and feel across all touchpoints.

• Owned packaging design across structure, labeling, print production, and quality control, ensuring premium presentation and brand alignment.

• Designed and supported marketing initiatives, including web experiences, email campaigns, advertising, trade show displays, and integrated launch campaigns.

• Helped establish a unified design system that aligned product experience, brand expression, and go-to-market execution.

Contributed to the redefinition of the modern Smart TV experience, helping launch LG webOS Smart TV, recipient of the Red Dot Award for creativity and innovation.

Structured and defined modular app frameworks for TV using the Moonstone framework, enabling scalable development for designers and third-party developers.

Led design for core system interfaces, including video playback controls and global search, establishing foundational interaction patterns across the platform.

Designed engaging, visually rich content discovery experiences optimized for lean-back viewing and seamless interaction with companion devices.

Partnered closely with engineering and product teams to translate platform capabilities into intuitive, production-ready experiences across the TV ecosystem.