Lead designer for digital billing solutions across utilities, tax, government, and insurance verticals. As one of the earliest designers, I helped establish design culture, processes, and systems across the product organization.

Optimized a digital product’s performance by 33% and increased adoption usage to 95% for a Fortune 500 client.

Led the digital launch of JVN's haircare line, taking the helm as the UX Designer for this high-profile project.

Developed comprehensive user flows, meticulously crafted wireframes, and refined the content strategy to optimize the user experience.

Collaborated seamlessly across departments, working closely with visual designers and JVN’s marketing team to ensure a harmonious alignment.

Led and executed the successful rebranding of a prestigious skincare.

and perfume collection, encompassing the design and production of package and label assets. Managed the end-to-end launch of the rebranded collection’s e-commerce website on the Shopify platform, ensuring a seamless and visually appealing online presence.

Achieved remarkable results with a 66% increase in quarterly sales and a substantial 53% surge in visitor traffic compared to the previous year, underlining the significant impact of the rebranding efforts.

Designed and developed custom animated templates, wireframes, and UI elements for Story Swag, a native iOS app.

Evaluated analytics and user feedback, resulting in data-driven task prioritization.

Significantly enhanced the usability of key features, including the watermark and “add your logo” feature, for both free and subscribed users. This strategic improvement led to a remarkable 50% in

subscription within just two days of the feature update.