Provided pro-bono UX and visual design for startups and nonprofits, focusing on user-centered design and measurable outcomes. Projects included product strategy, prototyping, and accessibility-focused improvements using Figma and ChatGPT-enhanced workflows as well as marketing materials.

Clients include: ACLU, The Center for Black Excellence, Edgewood

(Previously Product Designer)

• Led redesign of core product experience, reducing friction by 22 clicks and increasing NPS score by +33 points.

• Drove data-driven design processes aligned with business KPIs, resulting in a 15% lift in conversion rates and tighter alignment with product goals.

• Established a scalable and accessible design system, reduced development time by 50%, aligned 3 cross-functional teams, and enabled faster prototyping across platforms

• Designed end-to-end on small to medium project initiatives for mobile apps and responsive web

• Developed product identity with brand team

• Created design systems, wireframes, icons, landing pages, email templates, illustrations, pattern libraries, and more

• Collaborated with stakeholders and product owners across the businesses to understand market needs and vision

• Designed user interfaces to improve user productivity, discoverability, and simplicity

• Rapidly produced multiple concepts and prototypes in low and high fidelity sketches and prototypes

Shipped Title: Satori

(Previously Marketing Artist)

• Promoted to Senior role for quick turnarounds and experience in onboarding and training teammates

• Designed ad campaigns for various business partners as part of the mobile marketing campaign strategy

• Generated hundreds of size variations and up to 32 languages of same ad creative to fit the specific requirements for the different ad networks in illustrated, graphic design, rich media, animated and video formats

• Worked cross-functionally across various departments to define, design, and deliver collateral for web, email, print, and social media

• Laid-out new and existing marketing concepts and collateral following the corporate branding and style guidelines

Shipped titles: Game of War: Fire Age and Mobile Strike

• Updated UX for improved user productivity, discoverability, and simplicity

• UI liaison for the external contractor - provided feedback and edits

• Created and developed concepts to final polished state