Directs brand design and the brand identity of clients

Uses UX methodologies and frameworks to guide design decisions

Designs website and mobile app features, crafting wireframes and interactive prototypes

Proficiently creates print and digital graphics using industry-standard tools

Manages and conducts content audits for client websites using content management systems

Scaled brand identity systems for improved utilization, brand recognition, and accessibility

Introduced and advocated for UX methods and strategies

Resolved workflow inefficiencies and boosted productivity by implementing a formal design process

Amplified the brand presence through the coordination of PR, social media campaigns, and events

Implements meticulous data entry in METRC for plant tracking to meet state regulations

Contributed to the mass production and cultivation of cannabis plants for the Cookies brand

Organized and maintained SOP documents for the entire operation

Edited company logos for environmental and marketing design purposes

Organized and maintained product inventories by cannabis strains

Managed cannabis strain-specific product inventories

Developed maintenance and cleanliness task lists for team members and facility care

Ensured controlled environments are optimized with proper lighting and temperature adjustments

Met and maintained plant growth quotas in a high-demand industry, generating tremendous profit

Contributes to plant transition from vegetative to flowering stages during harvest operations

Enforces rigorous sterilization and cleanliness protocols in grow rooms pre and post-harvest

Assures plants are fed with proper nutrients and nutrient amounts

Administered precise nutrient feeding and management and monitored plant health

Designed websites and product pages for clients that generated leads and improved conversion rates

Applied UX methods for responsive web design, enhancing ROI for clients

Conducted usability tests with developers to test site functionality and troubleshoot issues