# Angela P. > Content Design Leader & Manager @ Meta Location: New York, New York, United States Profile: https://flows.cv/angelap Leading teams; helping both people and products work better. Management experience: Org design, operations, culture building, team building, leadership development, career coaching, recruiting and retention, offsite planning, comms strategy, talent planning and recruiting, product roadmap planning UX Design / Content Design and Strategy skills: UX content strategy, UX writing, conversational design, content design, product messaging and marketing, content consulting, user experience and product strategy, corporate storytelling, copywriting, B2B content, thought leadership, information architecture, digital strategy, writing and editing, research, social media strategy, marketing, executive communications, instructional design, training, facilitation, blogging, editorial calendar planning, public speaking, socioeconomic diversity ERGs http://angelamariepham.com http://twitter.com/angelapham ## Work Experience ### UX Content Design Senior Manager and Product Lead, Facebook Trust & Safety @ Facebook Jan 2025 – Present | New York, United States Making Facebook and Messenger the safest and most trustworthy experiences they can be, via AI optimizations, product, design and content, in the integrity space. ### UX Content Design Senior Manager and Product Lead, Generative AI / Meta Superintelligence Labs @ Meta Jan 2024 – Jan 2025 | New York, NY Shaping generative AI / LLM experiences and features across the Meta family of apps, from Instagram to WhatsApp to Facebook to Messenger, and in wearables and beyond. Our team creates the central AI systems that then span the company, from Llama open-source developer tools to creating the foundations for transparency, language model enhancements and more. ### Head of UX Content Design, Senior Design Manager @ DoorDash Jan 2023 – Jan 2024 | New York, New York, United States Led content design product work and content team for every app across DoorDash: for restaurants and other merchants; for the Dasher community of delivery providers; and for the consumer-facing app that powers the largest food delivery app in North America. ### UX Content Design Senior Manager and Product Lead, Stories & Reels @ Facebook Jan 2020 – Jan 2023 | New York, New York, United States Leading teams; helping both people and products work better. • Created and influenced product strategy for Facebook Reels, Stories and Feed • Managed teams across 22+ content designers, centered around bringing people together through everyday sharing and messaging. Formed and led team-building programs, events, offsites, roadmapping, planning, workshops and sprints for teams. Efforts consistently led to improved morale, retention, hiring and product and design cohesion • Played product lead role in developing design and product approaches for the most highly used UI in the world, including consumption experiences, creation and feedback improvements, naming, branding and terms strategies, and guiding team members in alignment and execution across the company's family of apps • Worked with executives to build product strategies, launch approaches, influence team culture and processes, plan for roadmapping and develop internal and external comms • Developed processes, communications strategies, organizational improvements and talent strategies for design orgs • Drove cross-functional initiatives and guidance for recruiting, hiring and talent retention programs across design and tech teams ### Senior UX Content Designer, Lead Content Strategist, Feed and Stories Product Team @ Facebook Jan 2017 – Jan 2020 | New York, New York, United States Deciding which words to use, and why, for 2 billion+ users across the world. • Supported multiple product teams across News Feed with content strategy consultation, UX writing and strategic user experience guidance for products across mobile app and www platforms, including Android and iOS • Collaborated with cross-functional and technical teams to create a cohesive, empathetic content strategy for every product experience and interface • Interfaced with engineers, product managers, designers, marketers and researchers, with consideration to accessibility, localization and sound design • Designed and wrote content for product experiences including conversational design, chatbot features, commenting flows, user journeys, style guides, taxonomy, content frameworks, voice tech products, new user onboarding, machine learning, conversational design, artificial intelligence, AI, genAI, and natural language processing • Product focus included consumer apps, emerging markets, public figure and business usage, video chat platforms, algorithm-derived language, and fighting false news and misinformation through well-designed content and user experiences across News Feed • Key project work included developing suggested reply content via machine learning; shaping improved guidance for backend AI labeling for human reviewers and ranking algorithms; scaling standards for product and design across apps and surfaces; and developing product strategies around privacy flows, regulatory responses, integrity improvements, frameworks for updates and other high-level testing approaches • Facilitated onboarding content strategy courses for new joiners; mentor and manage interns and contract workers • Helmed diversity and inclusion efforts across the design group ### Managing Editor, Thought Leadership @ Luminary Labs Jan 2016 – Jan 2017 | New York, NY • Built content program for boutique strategy & innovation consulting firm • Crafted content and social strategy for HR and culture-focused website • Consulted on content, digital, and social strategies for clients including big pharma, foundations, and Fortune 500s ### Manager, Content Strategist, US Thought Leadership Institute @ PwC Jan 2014 – Jan 2016 | New York, NY • Created, wrote, edited, and curated digital content that was shareworthy and distinct in the marketplace • Ideated and consulted with subject matter experts to create multimedia stories about complex business issues, including people analytics, talent innovation, skills gaps, customer experience, and data analytics • Pulled and analyzed survey data to inform narrative stories; performed competitive analysis and industry research • Facilitated and created custom training programs for India, Australia, and Canada firms’ content & digital strategy • Consulted with partners and leadership executives to form content, social, and digital strategies • Developed and facilitated workshops and presentations on mobile app and thought leadership strategies • Tracked and analyzed metrics that matter for leadership with variety of analytics dashboards • Produced content that led to business results and brand awareness, from media to won client engagements • Vetted and managed work with digital and design agencies, PR firms, media reps, and other creative resources • Managed timelines, workflows, review cycles, and deadlines for projects with many stakeholders and teams ### Senior Associate, Associate Editor @ PwC Jan 2012 – Jan 2014 | Greater New York City Area • Project managed and edited for online publications and reports with tight deadlines and close subject matter expert involvement • Led all content through stringent risk and review processes • Developed strategy and propelled developments for our mobile thought leadership app, PwC’s 365, including social and community guidelines, publishing flow, editorial calendar, internal communications • Trained 350+ US marketers on content strategy and digital content transformation, our CMS, and our brand voice • Wrote communications to promote launch of our flagship digital reports, including executive talking points and social media strategies for US executives ### Freelance Retail Industry Reporter @ I-5 Publishing Jan 2013 – Jan 2015 • Told stories of how businesses came to be, from mom-and-pop brick-and-mortars to stalwart corporations • Interviewed market leaders and manufacturing executives on business strategies to advise and inspire ### Freelance Retail Industry Reporter @ BowTie Inc. Jan 2008 – Jan 2013 | Irvine, CA & beyond • Told stories of how businesses came to be, from mom-and-pop brick-and-mortars to stalwart corporations • Interviewed market leaders and manufacturing executives on business strategies to advise and inspire ### Associate Digital and Print Editor @ Intermedia Outdoors Jan 2010 – Jan 2011 | Peoria, IL • Created online and print narrative stories with editorial, video, social, and photo content for 3 major national consumer magazine titles • Manned entire social media strategy, growing Facebook Likes over 500% and Twitter followers 300% • Edited online features and columns across niche and broad consumer magazine readership topics • Managed scheduling, payments, and assignments of more than 40 freelancers with pressing timelines ### Book Strategist and Editor @ Atlantic Publishing Group Inc. Jan 2009 – Jan 2010 | Ocala, FL • Project managed and edited non-fiction how-to books on business topics like hedge fund investing and entrepreneurship • Consulted with authors to help their writing become compelling, engaging, and easy to follow • Constructed backside book copy to encourage readers to judge a book by its back cover • Sculpted social media strategies and online communications for a publisher that was hesitant to go all-in ### Editorial Intern @ Paste Magazine Jan 2009 – Jan 2009 | Greater Atlanta Area • Interviewed pop culture celebrities and musicians for digital short-form and long-form blogs and articles • Coordinated with record labels, PR representatives, and public-figure admins to arrange and conduct interviews • Wrote, fact-checked, and proofread digital blog posts and print articles on topics including tech, musicians, book publishing, and other pop culture news ## Education ### Bachelor's degree in Journalism; English Eastern Illinois University ### Pekin Community High School ### altMBA ## Contact & Social - LinkedIn: https://linkedin.com/in/angelamariepham - Website: http://www.angelamariepham.com --- Source: https://flows.cv/angelap JSON Resume: https://flows.cv/angelap/resume.json Last updated: 2026-02-23