# Angela Welchel

> Sr. UX Design @ Amazon Prime Video

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/angelawelchel

I’m a senior UX design leader with 15+ years of experience creating thoughtful, measurable, and engaging design solutions across consumer, enterprise, and streaming entertainment. 

At Amazon Prime Video, I lead product design for subscription customer experiences and retention initiatives, helping shape how 200+ million monthly viewers around the world discover, subscribe, and stay engaged with Prime Video. My work spans strategic initiatives in commerce and international growth, driving high-impact, revenue-generating programs through close collaboration with business, legal, and executive partners.

As Director of User Experience at Coupa Software, I led UX strategy for an integrated suite of AI-powered fintech products. I built and mentored a global design team and championed initiatives that modernized enterprise UX across the platform.

I’m passionate about leading design teams, bringing clarity to complex problems, and crafting experiences where design, data, and storytelling come together to create real impact.

Portfolio: www.count2Q.com

## Work Experience
### Sr. User Experience Designer @ Prime Video & Amazon MGM Studios
Jan 2024 – Present | San Francisco Bay Area
Driving exceptional customer experiences for Prime Video’s 200+ million monthly viewers across web, mobile, and smart streaming displays. Leading strategic initiatives in Commerce and International Growth, focusing on retention and subscriptions. Delivering high-impact revenue-generating programs in collaboration with business, legal, and executive leadership.

### Director of User Experience @ Coupa Software
Jan 2024 – Jan 2024 | San Francisco Bay Area

### Principal User Experience Designer @ Coupa Software
Jan 2018 – Jan 2024 | San Francisco Bay Area
Delivering modern, consumerized enterprise experiences driven by community-sourced data insights and AI. Solving complex business challenges across an integrated suite of Fintech SaaS products focused on procurement, suppliers, AI fraud prevention, payments and analytics. Hybrid IC and team management.

### Senior User Experience/UI Designer @ AppBuddy
Jan 2017 – Jan 2018 | San Francisco Bay Area
UX lead, creating intuitive workflows for interacting with dynamic, integrated data streams. Enterprise web and mobile experiences. Cloud-based CRM and business process optimization, including integrated Salesforce apps.

• User experience, interface & visual design
• Analytics, user research & testing
• Design strategy & workflow optimization

### Director of User Experience @ Imprivata
Jan 2016 – Jan 2016 | San Francisco Bay Area
Leading user experience for secure healthcare communication solutions, making complex workflows efficient and elegant. Balancing technology with user-centered design to encourage team collaboration and remove barriers to patient care. Building great experiences on web, desktop and mobile apps while shaping the vision for future innovations.

• UX for cloud-based & native desktop/mobile apps
• User research & testing
• Design strategy & team management

### Senior UI/UX Designer @ Wolters Kluwer
Jan 2011 – Jan 2016 | Chicago
User interface and experience design lead. Designing successful, engaging experiences for delivering interactive healthcare communication—via web, mobile, voice, text and print. Guiding elegant, user-centered design from concept through development for web-based client and consumer applications. Building an effective and efficient design team process.

 • Visual & interaction design
 • Wireframes & prototyping
 • Information architecture
 • User research & testing
 • Agile project management

### Senior Designer @ FirstLook / INCISENT Technologies
Jan 2006 – Jan 2011 | Chicago
Creative lead. Responsible for user interface design for a suite of web-based and mobile applications. Collaborating with clients, product management, and developers to uncover market insights using data-driven analytics for executives and business managers.

 • UI/UX for web & mobile apps (B2B & consumer)
 • Data visualization
 • Usability & A/B testing
 • Marketing & advertising campaigns
 • Retail environment design

### Interactive Art Director @ Hult Marketing
Jan 1999 – Jan 2006
Lead member of interactive department in mid-size advertising agency. Managing and implementing web, motion graphics, animation and broadcast video projects. Design and scripting for ecommerce and corporate websites.

 • Website design & development
 • Interaction & user interface design
 • Motion graphics & animation for web & broadcast video production

### Graphic Designer @ Hult Marketing
Jan 1996 – Jan 1999
Layout and graphic design for print media. Brand identity and campaigns for national and international clients: magazine, newspaper, outdoor, trade show, packaging and direct mail.

 • Branding, identity & style guides
 • Photography & retouching
 • Retail catalog production
 • Prepress & production process


## Education
### BS in Graphic Design & Communication
Bradley University

### Associate of Arts and Sciences (AAS) in Graphic Design
Southern Illinois University, Carbondale


## Contact & Social
- LinkedIn: https://linkedin.com/in/awelchel
- Portfolio: https://www.count2q.com

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Source: https://flows.cv/angelawelchel
JSON Resume: https://flows.cv/angelawelchel/resume.json
Last updated: 2026-04-13