Team-oriented user-centered designer with an entrepreneurial spirit; driving growth by embracing innovation. Always balancing the essence of the brand story and retaining the integrity of the product, while ensuring the best experience for the user and delighting them with great content and visuals.

2021 — NowWONGDOODYUX/UI Product Design Lead

2021 — Now

San Francisco Bay Area

Clients include:

Bain & Company | T-Mobile | Verizon | Bank of America

Designing software by aligning business strategy with human insights to create relevant, intuitive digital experiences, interfaces, and features. Creating consumer-facing as well as internal/ external digital tools for Fortune 500 companies.

2020 — 2022Farber DesignUX/UI Product Design Lead

2020 — 2022

San Francisco Bay Area

Clients included:

Flow Medical Supply, Prifina Inc, Santa Margarita Children’s Center, Bravo Vineyard.

Helped organizations generate a transformative path forward by understanding the business, user, and technology landscape, with a focus on the highest potential opportunities.

Sought ways to enhance the brand and product while understanding user motivations, creating visuals, design systems, content strategy, information architecture, wireframes, and prototypes. Created solutions based on user ethnography, and tested commercial viability, and technical feasibility. Collaborated with clients, customers, and engineers to iterate and test.

Launched the product to drive growth, while delivering production and engineering-friendly design specifications and documentation.

2016 — 2020Gap Inc.UX & Visual Designer

2016 — 2020

San Francisco Bay Area

Brands included:

The Gap, Banana Republic, Old Navy, Athleta, and Hill City.

Collaborated with executives and cross-functional teams to shape strategy from concept to execution. Strategically translated complex ideas into simplified visuals with high standards for quality, while pushing to find the best solution to meet corporate initiatives and objectives.

Collaborated cross-functionally to solve strategic initiatives and new program challenges creatively. Evolved the design language and created visuals for strategic messaging, while continuing to raise the integrity of the user experience to drive engagement.

Embraced change and ambiguity as opportunities to test new user-centered solutions. Moved between designing and defining requirements and goals. Articulated conceptual and design decisions with sensitivity to strategic influences.

2014 — 2016Gap Inc.Associate Designer, UX & Visual

2014 — 2016

San Francisco, California

Brands included:

Athleta, Inc

Partnered closely with cross-functional teams: Creative, Marketing, Merchandising, Product, Web. Created and updated InDesign spreads and books; illustrated products; created 2-D store environment.

Performed highly detailed updates to product digital files.

Performed Photoshop image retouching to accurately capture the product.

Designed learning tools for cross-functional teams.

Main Tools: Adobe InDesign, Illustrator, and Photoshop; Microsoft Office Suite.

2012 — 2014Schawk, Inc. / Anthem Worldwide / BrandimageProject Manager, MARCOMM

2012 — 2014

San Francisco Bay Area

Clients included:

Apple, Facebook, Yahoo, Pixar.

Planned and managed execution of marketing initiatives and graphics projects with cross-functional teams and clients in highly collaborative environment. Managed projects through production to ensure timely completion, supported team members, managed communication between cross-functional teams and stakeholders to facilitate design delivery. Responsibilities encompassed management of usage rights and permissions, cataloging and trafficking assets, quality control of deliverables.

✓ Managed digital content assets in the media industry for mobile, web, TV, and print.

✓ Sensitivity to the handling of studio-based assets and the many facets of legality associated.

✓ Solved for an international audience and worked with remote teams.

✓ Partnered with multi-disciplinary teams to solve problems with practical solutions.

✓ Communicated concepts and designs, including the rationale behind.

✓ Improved production processes.

✓ Organized and trafficked digital assets.

✓ Quality control review of digital and print deliverables.

✓ Managed graphics projects, processes, assets, and timelines with internal departments and offsite clients.