# Angelica Farber

> UX/UI Designer | Creating Intuitive Digital Experiences

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/angelicafarber

Team-oriented user-centered designer with an entrepreneurial spirit; driving growth by embracing innovation. Always balancing the essence of the brand story and retaining the integrity of the product, while ensuring the best experience for the user and delighting them with great content and visuals. 

Unique combination of strategic and tactile involvement in global brick and mortar, B2C, B2B, and enterprise software environments. 

10+ years of experience in UX, UI, and Visual Design, working with Fortune 500 companies and innovative startups across various industries, such as retail, healthcare, fintech, and education. Proven success designing software and tools that aligns business strategy with human insights to create relevant, intuitive digital experiences, interfaces, and features.

Passionate about designing quality experiences that add value. Earnest, competent, adaptable, proactive, results-oriented. Innate passion for learning new software technologies and trends.

𝐒𝐤𝐢𝐥𝐥𝐬 
UX Design, UI Design, Visual Design, Content Strategy.
Affinity Mapping, Branding, Business Strategy, Communication and Collaboration, Competitive Analysis, Content Strategy, Design Systems, Design Thinking, Digital Design, Experience Design, Information Architecture, Information Design, Personas, Print Design, Product Design, Project Management, Prototypes, Solid Writing Abilities, Storytelling, Usability Testing, User Flows, User Interviews, User Research, Visual Communications, Wireframes, Task Flows, Team Building, Typography, Sitemaps.

𝐓𝐨𝐨𝐥𝐬
Adobe Acrobat Pro, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe XD, Apple iWork Suite, CSS, Figma, Google Office Suite, HTML 5, InVision, Microsoft Office Suite, Miro, Trello, Sketch, Whimsical, Zeplin.

𝐋𝐚𝐧𝐠𝐮𝐚𝐠𝐞𝐬
English, Italian, Spanish

## Work Experience
### UX/UI Product Design Lead @ WONGDOODY
Jan 2021 – Present | San Francisco Bay Area
Clients include: 
Bain & Company | T-Mobile | Verizon | Bank of America

Designing software by aligning business strategy with human insights to create relevant, intuitive digital experiences, interfaces, and features. Creating consumer-facing as well as internal/ external digital tools for Fortune 500 companies.

### UX/UI Product Design Lead @ Farber Design
Jan 2020 – Jan 2022 | San Francisco Bay Area
Clients included: 
Flow Medical Supply, Prifina Inc, Santa Margarita Children’s Center, Bravo Vineyard.

• Helped organizations generate a transformative path forward by understanding the business, user, and technology landscape, with a focus on the highest potential opportunities. 
• Sought ways to enhance the brand and product while understanding user motivations, creating visuals, design systems, content strategy, information architecture, wireframes, and prototypes. Created solutions based on user ethnography, and tested commercial viability, and technical feasibility. Collaborated with clients, customers, and engineers to iterate and test.
• Launched the product to drive growth, while delivering production and engineering-friendly design specifications and documentation.

### UX & Visual Designer @ Gap Inc.
Jan 2016 – Jan 2020 | San Francisco Bay Area
Brands included: 
The Gap, Banana Republic, Old Navy, Athleta, and Hill City. 

Collaborated with executives and cross-functional teams to shape strategy from concept to execution. Strategically translated complex ideas into simplified visuals with high standards for quality, while pushing to find the best solution to meet corporate initiatives and objectives.

Collaborated cross-functionally to solve strategic initiatives and new program challenges creatively. Evolved the design language and created visuals for strategic messaging, while continuing to raise the integrity of the user experience to drive engagement.

Embraced change and ambiguity as opportunities to test new user-centered solutions. Moved between designing and defining requirements and goals. Articulated conceptual and design decisions with sensitivity to strategic influences.

### Associate Designer, UX & Visual @ Gap Inc.
Jan 2014 – Jan 2016 | San Francisco, California
Brands included: 
Athleta, Inc

Partnered closely with cross-functional teams: Creative, Marketing, Merchandising, Product, Web. Created and updated InDesign spreads and books; illustrated products; created 2-D store environment.  
Performed highly detailed updates to product digital files. 
Performed Photoshop image retouching to accurately capture the product. 
Designed learning tools for cross-functional teams. 

Main Tools: Adobe InDesign, Illustrator, and Photoshop; Microsoft Office Suite.

### Project Manager, MARCOMM @ Schawk, Inc. / Anthem Worldwide / Brandimage
Jan 2012 – Jan 2014 | San Francisco Bay Area
Clients included: 
Apple, Facebook, Yahoo, Pixar. 

Planned and managed execution of marketing initiatives and graphics projects with cross-functional teams and clients in highly collaborative environment. Managed projects through production to ensure timely completion, supported team members, managed communication between cross-functional teams and stakeholders to facilitate design delivery. Responsibilities encompassed management of usage rights and permissions, cataloging and trafficking assets, quality control of deliverables.

✓ Managed digital content assets in the media industry for mobile, web, TV, and print. 
✓ Sensitivity to the handling of studio-based assets and the many facets of legality associated.
✓ Solved for an international audience and worked with remote teams. 
✓ Partnered with multi-disciplinary teams to solve problems with practical solutions.  
✓ Communicated concepts and designs, including the rationale behind. 
✓ Improved production processes. 
✓ Organized and trafficked digital assets. 
✓ Quality control review of digital and print deliverables. 
✓ Managed graphics projects, processes, assets, and timelines with internal departments and offsite clients.

### Graphic Designer @ Intrax
Jan 2010 – Jan 2012 | San Francisco, California
Designed corporate and program specific marketing materials for international cultural exchange company. Solid knowledge of print production process and pre-press. 

✓ Drove corporate rebrand. 
✓ Adhered to and enforced strict branding and corporate guidelines. 
✓ Conceptualized, designed, and produced graphics media. 
✓ Articulated conceptual and design decisions, including the rationale behind. 
✓ Solved for an international audience and worked with remote teams. 
✓ Collaborated with clients, marketing, and creative services to produce creative executions addressing client needs and marketing initiatives. 
✓ Managed freelancers and vendor relationships, digital assets, production, and quality control.

### Graphic Designer @ Freelance
Jan 2009 – Jan 2010
Clients Included: 
Boy Scouts of America, Joie de Vivre Hospitality, Mindjet LLC, Sylva Law, Iron Creative, Coaching Sanctuary, as well as small businesses and individual clients.

✓ Successfully managed design projects from concept through completion. 
✓ Communicated concepts and designs, including rationale behind. 
✓ Partnered with multi-disciplinary teams. 
✓ Solved for an international audience and worked with remote teams. 
✓ Collaborated with clients to create vision and conceive designs, while consistently meeting deadlines, requirements, and budgets. 

Projects included: 
logo design; business card and letterhead design; print collateral; web images and advertisements; user-interface design for desktop, web, and mobile products.

### Designer @ Iron Creative Communication
Jan 2009 – Jan 2010
✓ Adhered to style guide while creating European Cancer Studies Market Research Guide. 
✓ Created tables, charts, and graphs in Adobe InDesign and Illustrator. 
✓ Communicated concepts and designs, including the rationale behind. 
✓ Partnered with multi-disciplinary teams. 
✓ Solved for an international audience and worked with remote teams.
✓ Adapted design as needed, while maintaining consistency throughout.

### Associate UX/UI Designer @ Mindjet
Jan 2005 – Jan 2009
✓ Designed and implemented custom icons and images in varying sizes and color depths for use in toolbars, image library, Help and Quickstart guides for Mindjet’s software suite (web client, desktop clients: Mac and Windows, and server-based application). Developed custom cursors for express functions within the Mindjet application suite. Researched and adhered to design best practices and OS requirements for icon and cursor design. 

✓ Overhauled the software document gallery’s styles and templates and the default documents for each software release. Retouched, color corrected, and manipulated images - including seamless image tiling. Created custom, unique document themes.

✓ Built splash and install screens, for entire software suite, based on corporate and product branding design for each update and release.

✓ Conducted user interviews and assisted in usability testing.

✓ Communicated concepts and designs, including rationale behind. 

✓ Partnered with multi-disciplinary teams. 

✓ Solved for an international audience and worked with remote teams.


## Education
### B.A in American Studies
University of California, Santa Cruz

### Certificate in Digital Design
San Francisco State University

### Certificate in User Experience Design Immersive
General Assembly

### Certificate in Spanish Studies
La Universidad Complutense de Madrid

### Certificate in Italian Studies
La Scuola Leonardo da Vinci


## Contact & Social
- LinkedIn: https://linkedin.com/in/angelicafarber
- Portfolio: https://pixel-dreamer.com

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Source: https://flows.cv/angelicafarber
JSON Resume: https://flows.cv/angelicafarber/resume.json
Last updated: 2026-03-30