• Led workflow discovery and market validation shaping early positioning and GTM exploration

• Built an AI-powered UXR platform unifying qualitative depth with quantitative scale.

• Owned 0 → 1 product strategy across positioning, experimentation and technical direction

• Balanced AI accelerated design with human oversight to preserve product quality and user trust.

• Recruited and led a distributed a small global engineering team.

• Led system-level design of Instagram’s first structured creator attribution model across Feed and Reels.

• Launched creator attribution infrastructure to 1.5B+ users.

• Built early validation framework enabling workflow pilots and product direction testing before engineering investment

• Reoriented teams from intuitive-driven roadmaps to continuous evidence-based development.

• De-risked engineering investment through early behavioral validation.

• Architected mission control systems deployed in the world’s first compact private lunar rover mission.

• Advised PNC’s Numo incubator on AI-driven financial product strategy and adaptive interface design

• Built evaluation frameworks for integrating AI-powered adaptive interfaces into UX workflows

• Re-architected TensorFlow Extended (TFX) workflows, reducing ML data preprocessing friction.

• Led interaction design for ML tooling powering spam detection and abuse mitigation.

• Defined product vision for a societal context knowledge graph to advance responsible AI.

• Influenced executive roadmap decisions, securing sponsorship for fairness initiatives.

• Lead global advertising workflow strategy, optimizing UX and operational efficiency.