# Angelina W. > UX & Brand Designer · Building design systems and visual identities across events, digital, and product Location: San Francisco Bay Area, United States Profile: https://flows.cv/angelinaw Hello! I'm Angelina, a UX and brand designer specializing in design systems and visual identities. I love making things make sense not just for the users, but also the team behind a product. At Asian Hall of Fame, I built the nonprofit's first brand system, establishing a foundation the team could produce from consistently and applying it across every touchpoint – web, social, and physical fundraiser materials – contributing to over $1M in proceeds, 3.8M social impressions, and a 48% increase in web traffic. At UC Berkeley, I gave each sport within the Youth Recreation program its own identity, resolving years of visual inconsistency that had accumulated over time. At Microscape, I designed the UX and component system for a 3D medtech platform, giving a small dev team a shared visual language to build from. I'm a Cognitive Science graduate from Berkeley, a ceramicist, a photographer, and someone who thinks making a beautiful cake and designing a good component library require more of the same skills than most people would expect. Currently open to brand, UX, and in-house design roles. My work: https://angelinawu.framer.website ## Work Experience ### UI/UX Designer @ Asian Hall of Fame Jan 2024 – Present | San Francisco, CA Asian Hall of Fame is a nonprofit honoring AAPI changemakers through annual induction ceremonies, scholarship programs, and philanthropic initiatives. In this role, I lead all design work across brand, web, print, events, and social, effectively functioning as a one-person in-house creative team supporting development, communications, PR, and programming. ### UI/UX Designer @ Microscape Inc. Jan 2024 – Jan 2025 | San Francisco, CA Microscape is the developer of Cardioscape, a WebGL-based 3D surgical preparation and training platform for cardiologists and medical students. As the sole designer, I worked with engineers to build the product's first tokenized design system in Figma and led UX design across the platform's core modules: Studio, Theatre, and Gallery. ### Business Development Associate @ University of California Jan 2022 – Jan 2024 | Berkeley, CA Berkeley Recreation & Wellbeing is the UC Berkeley division overseeing campus fitness, wellness, and community events for 40,000+ students and staff. Over two years, I served as an in-house designer for the Business Development subdivision – leading visual identity work and event planning across youth programming, esports, and Caltopia, the largest lifestyle campus fair in the nation. ### Logistics & Design Lead @ Berkeley Legends (Riot Games at Berkeley) Jan 2020 – Jan 2023 | Berkeley, CA Riot Games at Berkeley is a student organization building community around Riot Games titles and culture at UC Berkeley. As Logistics & Design Lead, I led a full club rebrand to support organizational expansion, producing 40+ event flyers, 8+ sets of livestream assets, and merchandise while managing a team of 14 officers across 10+ events per semester. ### Head Teaching Instructor for Introduction to Figma Decal @ University of California, Berkeley Jan 2021 – Jan 2023 | Berkeley, CA The Introduction to Figma DeCal is a student-led course at UC Berkeley teaching design fundamentals and Figma skills to students across disciplines. I led lab sections, office hours, and stream moderation for 6 hours per week, providing goal-based design feedback, developing instructional materials, and facilitating an environment where students felt encouraged to explore their own design interests. ### Contracted UX Research Consultant @ Tempo Jan 2022 – Jan 2022 Tempo is a connected fitness startup building AI-powered at-home strength training hardware and software. As a contracted research consultant, I contributed to a 5-person team conducting qualitative UX and market research to inform social feature development for their Tempo Move product. ## Education ### Bachelor's degree in Cognitive Science University of California, Berkeley ## Contact & Social - LinkedIn: https://linkedin.com/in/wuangelina - Portfolio: https://angelinawu.framer.website/ --- Source: https://flows.cv/angelinaw JSON Resume: https://flows.cv/angelinaw/resume.json Last updated: 2026-04-13