Created an easy to use & extensible API wrapper in Ruby for Salesforce Marketing Cloud which enabled us to programmatically send transactional & marketing emails, using their Transactional & Triggered Send APIs, and paves the way for the unification of our transactional and marketing email systems. Leveraging that API wrapper, I created an email scheduler & three email systems that helped drive customer engagement
Moved our CI/CD pipeline for our marketing website from Google Cloud Platform, recreated it in CircleCI, and automated our unit and snapshot tests using Percy
Helped to build an ETL workflow in Tray.io that uploads event data to Facebook using their Offline Conversions API which will allow us to more effectively advertise to our users
Contributed to BPF’s Wishes platform, which is the first project to introduce React into the codebase, and is expected to significantly drive organic growth. This includes implementing the first iterations of our profile & settings page, guide page, and preamble pages, as well as implementing our React form component and most of its input components, and most of the payment pages of our redesigned checkout flow
Created a service to send SMS to our customers. Leverages a custom Apex class in Salesforce
Implemented the redesign of our marketing email modules built in Hubspot and tested them for uniformity across browsers using Litmus
Migrated our transactional emails from Hubspot to SFMC using our custom API wrapper