Created an easy to use & extensible API wrapper in Ruby for Salesforce Marketing Cloud which enabled us to programmatically send transactional & marketing emails, using their Transactional & Triggered Send APIs, and paves the way for the unification of our transactional and marketing email systems. Leveraging that API wrapper, I created an email scheduler & three email systems that helped drive customer engagement

Moved our CI/CD pipeline for our marketing website from Google Cloud Platform, recreated it in CircleCI, and automated our unit and snapshot tests using Percy

Helped to build an ETL workflow in Tray.io that uploads event data to Facebook using their Offline Conversions API which will allow us to more effectively advertise to our users

Contributed to BPF’s Wishes platform, which is the first project to introduce React into the codebase, and is expected to significantly drive organic growth. This includes implementing the first iterations of our profile & settings page, guide page, and preamble pages, as well as implementing our React form component and most of its input components, and most of the payment pages of our redesigned checkout flow

Created a service to send SMS to our customers. Leverages a custom Apex class in Salesforce

Implemented the redesign of our marketing email modules built in Hubspot and tested them for uniformity across browsers using Litmus

Migrated our transactional emails from Hubspot to SFMC using our custom API wrapper

Collaborated remotely to architect, design, and implement a serverless cloud pipeline able to extract, transform, and load (ETL) data in near-real-time at scale.

Led implementation and deployment of the AWS services, such as IAM, Kinesis Data Firehose, S3, Lambda, Timestream, and CloudWatch, which are used in the cloud pipeline.

Transformed gathered metrics using time-series analysis and visualized them using charts.

Implemented the deploy and list CLI commands which automates over 40 API calls that create and

configure a serverless cloud pipeline, as well as lists the currently used AWS resources, saving our users

time and providing functionality to help ensure their resources don’t go to waste.

Authored the case-study available at https://getdendro.com/case-study.

Designed and implemented core functionality & database of the serverless RESTful API integration platform

Created lo-fi & hi-fi mockups to facilitate planning and implementation of user interface & frontend.

Implemented frontend using React with Next.js.

Created unit tests using RSpec and achieved near-maximum code coverage.