With a background as a professional dancer and choreographer, I approach technology with the same creativity and precision I apply to movement. Just as I craft fluid, engaging performances, I design seamless, personalized digital experiences that captivate and keep users engaged.
Experience
New York, United States
Create innovative systems that seamlessly integrate cloud technologies with third-party platforms, leveraging industry expertise to build scalable, robust solutions. Helped artists identify, engage, and monetize top fans, driving business value and exceptional user experiences.
Key Accomplishments:
API Integration for Fan Engagement: Integrated Instagram and YouTube APIs to pull real-time artist-fan interaction data, enabling identification of top fans and increasing fan-driven content creation and engagement by 40%.
AWS Serverless Architecture: Designed and deployed AWS serverless architecture (Step Functions, Lambda, EventBridge) to automate fan data collection and engagement workflows, reducing manual intervention by 40% and ensuring real-time engagement across platforms.
Media Management Automation: Implemented AWS MediaTranscribe for audio transcription with visualizations and developed an automated system using AWS MediaConvert and S3, improving content delivery efficiency by 30% across multiple platforms.
Dashboard for Data-Driven Decisions: Built an intuitive dashboard for artists and management, integrating AWS S3 and Comprehend to provide insights on fan demographics and engagement, reducing data analysis time by 20% and enabling informed decision-making.
2017 — 2020
800 Concar Dr, San mateo, CA 94402
Focused on enhancing user engagement and behavior to create a seamless shopping experience that drives conversions. Developed scalable solutions to manage product listings, secure payments, streamline checkouts, and optimize customer management, ensuring a smooth, reliable journey that boosts conversion rates.
Key Accomplishments:
Increased Mobile Traffic by 20%: Implemented a mobile-first, responsive design, improving accessibility and engagement across devices.
Built Scalable Codebases: Developed maintainable code using React and SPA architecture, with GraphQL for efficient client-server communication, optimizing performance and user experience.
Collaborated on Design: Partnered with design teams to ensure intuitive, technically sound user interfaces focused on ease of use and functionality.
Reduced Technical Debt by 32%: Fixed critical bugs, refactored code, and conducted code reviews, improving stability, speed, and overall user experience.
Stakeholder Collaboration: Worked with stakeholders to tailor technical solutions based on business needs and user behavior insights.
User Behavior Analysis: Used Google Analytics and A/B testing to identify areas for improvement, driving data-driven design and feature decisions.
SEO Optimization for Traffic: Increased traffic by 15-20% by applying SEO best practices with Google Analytics, boosting visibility and engagement.
CMS Development: Developed and customized CMS platforms, coding templates and themes to enhance content and user management, ensuring a seamless browsing experience.
2012 — 2016
San Francisco Bay Area
A user engagement software solution that optimizes ad targeting and boosts campaign performance through interactive mobile ads. By leveraging data insights and A/B testing, these solutions deliver personalized ad experiences that maximize engagement, retention, and long-term behavior.
Key Accomplishments:
Developed 140 Interactive Ad Mini-Games: Created ad-based mini-games for clients like Game of War and Candy Crush, using A/B testing to refine mechanics and increase user interaction and retention.
Cross-Functional Collaboration: Worked with Product, Engineering, and Art teams to develop innovative solutions, using A/B testing to optimize ad performance and user experience.
Mentored UX Developers: Trained UX developers in animation tools and validated design changes through A/B testing, enhancing the team's ability to create engaging experiences.
Self-Taught in Animation Tools: Gained proficiency in Photoshop, Sencha Animator, and Adobe Edge Animate, applying A/B testing to assess the impact of visual elements on user engagement.
Education
Barnard College
Bachelor of Arts - BA
Mills College