Built team of 8, operationalizing processes and expanding the product line (podcasts, virtual conferences, videos) while building industry-leading D&I content strategy and marketing to grow. Led the product roadmap and marketing team thru organizational change centered around customer experience and success. Updated success metrics, shifting from short-term / vanity metrics to long-term sustainability / revenue goals. Companies that have successfully recruited from Girl Geek X events include Slack, Zendesk, Stripe, SugarCRM and Pinterest. Managed team broadcasting on Girl Geek X multi-channel comms (emails to 40k+ women in tech, social media, website, blogs). Partnered on 250+ events with Google, Microsoft, LinkedIn, Intel, Facebook, Tesla, and more for 12 years. Created opportunities for over a thousand women to take the mic onstage at our events.

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Employee #2 on the business side at Hackbright Academy, a coding bootcamp for women, to increase employer partnerships. Programs I built and scaled include the mentorship program and multiple employer recruiting programs for nontraditional candidates. I recruited and trained 700+ industry engineers / leaders as volunteer mentors for Hackbright, and the mentorship programs proved to be a valuable pipeline for Hackbright graduates to be recruited. To shift employer mindsets on equality in hiring, I communicated in person (storytelling meetings and presentations to leadership) and thru writing (blog posts, infographics, videos) amplified by content marketing. Content marketing was core to the business, to celebrate mentorship and encourage a culture of equality, diversity, inclusion, belonging for all.

Signed and onboarded new partners, synthesized engineering needs for employers, and built valuable hiring partnerships with employers to recruit from Hackbright's over 500 graduates (female software engineers). Grew mentorship program from 12 volunteers to 150+ volunteer mentors quarterly. Optimized algorithm for mentor and mentee matching. Established onboarding / training for first-time mentors; built hiring partnerships.