Performed user research, such as interviews, focus groups, surveys, task analysis, card sorting, personas, storyboards, and journey maps to define and understand the target audience of products, and design for user needs.
Created low and high fidelity mock-ups to discuss ideas among company teams, iterated the results, and then finished with pixel perfect designs ready for development.
Planned and conducted participatory design sessions to promote UX Design thinking among diverse teams.
Completed usability testing with click-through prototypes, looking for design flaws before starting the development phase, resulting in substantial time and money savings.
Added value to design strategy decisions in different product cycle phases.
Conduct heuristics evaluations of current digital enterprise products to redesign user flows and interfaces to improve overall user experience.