• Lead the platform team to collaborate with designers and cross-functional teams

• Synthesize and define UX patterns

• Envision and craft platform-level features

• Oversee and consult on the implementation of new product features

Develop scalable brand and web systems to support the company's global expansion across multiple countries

• Develop a comprehensive brand language and guideline to diverse industries

• Led and craft website projects from initial research and ideation through to final product prototyping

Established a unique brand language.

On going design support for performances posters, quarterly publications