• Delivered designs that drove competitiveness and utilized available research learnings and identified opportunities based on multiple data points for business strategy, customer needs, and competitive learning.
• Developed insight-driven designs with clear POV to make strong recommendations.
• Leveraged high-level listening skills along with synthesis in order to prioritize the range of feedback.
• Oversaw design problems from ideation to execution.
• Collaborated with cross-functional teams such as UX research, product management, engineering, business analytics, and marketing to move fast and deliver cohesive user-centered relevant solutions.
• Contributed to the loyalty program and repurchasing experience, generating multiple conceptual ideas approved by product, design, and business leadership and moved to the implementation phase.
• Owned and shipped over ten projects end-to-end with at least seven projects successfully launched:
• Improved the easy reorder experience increasing add to cart conversion rate by 3.5% and GMV rate by 0.7%.
• Delivered a product expected to result in a $20.8M annual savings with 3rd party partnering companies.
• Designed and executed a Store Systems product that is expected to improve On Shelf Availability by 18% and drive a 28% improvement in inventory accuracy, as well as an annualized savings of 177 labor hours per department.
