# Anisa Bashiri > Product Designer at Instagram Location: San Francisco Bay Area, United States Profile: https://flows.cv/anisa ## Work Experience ### Product Designer @ Instagram Jan 2022 – Present | San Francisco, California, United States ### Senior Product Designer @ Shipt Jan 2021 – Jan 2022 | San Francisco, California, United States ### Product Designer @ Shipt Jan 2019 – Jan 2021 | San Francisco, California ### Senior Product Designer @ Innit Jan 2018 – Jan 2019 | Redwood City, CA • Owned the entire product design lifecycle from concept to launch for the Innit mobile app (iOS & Android) and Innit Google Action, from defining problem areas through user research and data analysis to ideation, design (user flows, wireframes, visual mockups), prototyping, and testing. • Designed a wide range of web and mobile consumer-facing product features such as new user registration & onboarding, appliance onboarding, home content discovery, rich notifications, meal search, meal scan (Jimmy Deans®, Uncle Ben’s® & Superama), meal planning, grocery shopping, step-by-step guided cooking (non-connected & connected appliances), and premium (free trial & paid subscription). • Collaborated with Google Assistant team to create Innit Google Action for the Smart Display and Google Nest Hub, which was presented at IFA ‘18, Smart Kitchen Summit ‘18, Food Loves Tech ‘18, and CES ‘19. • Responsible for recruiting and devising user research plans using various methods from qualitative interviews and targeted surveys to usability testing with new and existing users. • Analyzed qualitative and quantitative user data to gauge product usability and make constructive suggestions for change that informed product strategy and roadmap. ### Data Quality Specialist, Snap Research Lab @ Snap Inc. Jan 2017 – Jan 2018 | Venice, CA • Designed interface for the Snap Research data labeling tool website LBLR, used by labelers world-wide to annotate thousands of data tasks, built in collaboration with the Infrastructure group. • Conducted user interviews, synthesized user testing findings, and wireframed end-to-end user flows for new modes of interaction on Snapchat in collaboration with the Human Computer Interaction group. • Created and strategized visual and written content for the Snap Research Lab website to highlight research contributors, showcase team achievements, and promote project collaborations. • Crafted 3D facial UV maps to develop 3D face tracking lenses with the Computer Graphics group. • Designed two presentations for the Snap Research Director to showcase the lab’s shipped features and on-going projects at a company-wide event and an executive meeting, stimulating collaborations with other teams from Monetization to Camera Platform. • Partnered with Marketing Design team to redesign Snap Research logo and Snap Scholarship & Fellowship logo to establish lab’s identity within the company and externally, especially at tech conferences. • Annotated user data (visual, auditory, textual) to train AI algorithms behind new features created by Researchers such as Sky Filters, Bitmoji recommendation, and Food Geofilter recommendation. ### Creative Director, Hammer Student Association @ Hammer Museum Jan 2015 – Jan 2017 | Los Angeles, CA • Directed a team of five creatives to produce marketing campaigns (promotional videos, posters, merchandise, social media) for all events hosted at the Hammer Museum such as the UCLA Game Arts Festival 2015 (+1100 attendants), Arts Party 2016 (+800 attendants), Art and the Oracular (+120 attendants), T.V. Dinner (+100 attendants), I-10 West RM x HSA (+80 attendants), and Arts Party 2017 (+1200 attendants). ### Interaction Design Intern @ Use All Five Jan 2016 – Jan 2017 | Los Angeles, CA • Designed website high-fidelity wireframes for The Groom’s Guide (client: The Black Tux) and Playlist Potluck (clients: Sonos & Spotify) to share UI/UX goals with the web developers in the studio. • Created branded merchandise (pens, t-shirts, caps, tote bags) for client Collide’s pop-up at SXSW 2017. • Proposed and presented an interactive digital directory and video installation for the Broad Art Center at UCLA to reduce directory printing costs, improve wayfinding within the North and South tower. • Redesigned and rebranded the Broad Art Center print directory, UCLA Arts email marketing layout, and merchandise in accordance with the UCLA School of Arts & Architecture’s new visual identity. ### Web Team Project Manager & Front-End Web Developer @ Daily Bruin Jan 2015 – Jan 2016 | Los Angeles, CA • Led a team of five developers to build the Elections Guide 2016 website for a national award-winning college campus newspaper (2016 Newspaper & Online Pacemaker Award, Associated Collegiate Press). • Developed Spectrum: Daily Bruin Photojournalism Blog, Give a Robot a Fish, Caring for Caregivers, Museums of LA websites with DB Online team. ### Design Intern @ VICE Media Jan 2016 – Jan 2016 | Los Angeles, CA • Branded Noisey (VICE’s music vertical) show, New Legends, in collaboration with VICE Design Director. • Designed Noisey show posters for Noisey Acoustics, Q&As W/ KTB, and Back and Forth for the relaunch of noisey.com in collaboration with VICE Art Director. • Created promotional and co-branded ad banners for VICE Magazine, Motherboard, and Noisey reaching +3.2 million people worldwide. • Crafted co-branded pitch decks to secure external partnerships with FOX Films and Fitbit. Designed internal presentations about 12 upcoming VICE Films productions and the visual identity for the new VICE wellness vertical, Tonic (released Nov 2016). ### Photographer @ UCLA Arts Jan 2016 – Jan 2016 | Los Angeles, CA • Documented UCLA Design | Media Arts Summer Institute, a two-week program with classes in graphic design, web design, audio/video, and gaming for high school students. • Published photos on UCLA DMA SI website. ### Design Director @ ContentMode Jan 2016 – Jan 2016 | Los Angeles, CA • Designed and published six interactive layouts for ContentMode, an online magazine that features interviews and creative collaborations by fashion designers, photographers, actors, and musicians.  • Marketed fashion products by integrating hyperlinks into each issue, promoting brands and e-commerce to thousands of ContentMode readers. ### Digital Marketing Intern @ Fraenkel Gallery Jan 2015 – Jan 2015 | San Francisco, CA • Curated social media accounts (Facebook, Twitter) with daily posts to grow public engagement with the gallery. • Researched meaningful content (artists, articles, books, and events) to share with followers. • Wrote copy for news and videos pages on the gallery website. • Organized and tracked sales of gallery publications, catalogs, and posters. ### Photo Editor @ The California Aggie Jan 2015 – Jan 2015 | Davis, CA • Trained and managed a team of eight photojournalists. • Selected and edited photos for triweekly online publication. ### Photographer @ The California Aggie Jan 2014 – Jan 2015 | Davis, CA • Photographed two events per week for Sports, City, Arts, and Campus sections. ### Design Director, UC Davis Basement Gallery @ University of California, Davis Jan 2014 – Jan 2015 | Davis, CA • Designed identity system for a student-run art gallery at UC Davis. • Planned exhibition layouts and installed works for student art shows. ### Founder and President, Davism: Creators & Curators @ University of California, Davis Jan 2014 – Jan 2015 | Davis, CA • Founded a UC Davis club with 40 active members, establishing a community of students who are passionate about the visual arts and creativity. • Facilitated weekly workshops focusing on different artistic media and methods such as charcoal figure drawing, watercolors, collage, and calligraphy. • Organized monthly trips to visit local art exhibitions at the de Young, Legion of Honor, Asian Art Museum, Alcatraz Island, and Crocker Art Museum. • Led a Davis community-wide art project to collaboratively paint a six-yard-long mural of the Davis Arboretum. ### Darkroom Monitor @ University of California, Davis Jan 2013 – Jan 2015 | Davis, CA • Opened and maintained the photo lab and darkroom for photography students after class. • Managed developing and printing chemicals in the lab. ### Co-Founder and Teacher @ Heart to Art Jan 2011 – Jan 2013 | Hillsborough, CA • Pioneered an art education program for 65 elementary students at South School. • Created and co-taught visual arts curriculum that encouraged children to appreciate art history, think creatively, and visually communicate their ideas. ## Education ### Bachelor of Arts - BA in Design | Media Arts UCLA ### High School Crystal Springs Uplands School ## Contact & Social - LinkedIn: https://linkedin.com/in/anisabashiri - Portfolio: https://anisa-bashiri.com --- Source: https://flows.cv/anisa JSON Resume: https://flows.cv/anisa/resume.json Last updated: 2026-03-25