• Designing and validating onboarding and activation flows for Pacvue’s Ads platform to help users move from setup to early value.

• Mapping customer goals to task themes and prioritizing key onboarding actions through research, stakeholder conversations, experimentation, and data.

• Conducting financial research to support small business lending initiatives, compiling a consolidated database of lenders across California.

• Analyzing lending practices and investment data to support decision-making and expand access to capital for underrepresented communities.

• Guided investment decisions for an investment firm by conducting total addressable market

(TAM) analysis and competitive landscape evaluations, influencing 30% of funding allocations.

Areas of market research and projects involved Responsible AI, Agentic AI, and FinTech

domains.

• Organized high-impact stakeholder meetings between investors and startups, enabling investors to

engage with 60% more startups and reducing end-to-end investment decision time by 45%.

• Expanded STEM program reach, modernized curriculum, and coordinated with global faculty, boosting student engagement by 23% through improved attendance, participation, and test scores.

• Led customer acquisition efforts, driving 10% revenue growth through targeted GTM strategies including email campaigns, social media outreach, referral programs, and conversion-optimized marketing collateral, while streamlining operations to cut administrative overhead.

• Increased club membership by 100% by overhauling recruitment and training processes.

• Improved competition performance, leading to higher tournament ranking by implementing

advanced brief-writing workshops and strategic coaching.