Translating cultural signals and consumer insights into brand strategies that help organizations articulate their value.

Positioned Fluent Metal's manufacturing tech as "democratization of industrial design," contributing to $5.5M raise

Repositioned evrloop (circular baby gear) from material sustainability to behavioral convenience, helping secure early capital and retail partnerships

Delivered brand architecture for Monte Nido's 50+ mental health programs, unifying diverse sub-brands under cohesive visual system deployed nationally

Directed cultural insight work for Motorola x Swarovski collaboration, linking lifestyle trends with brand storytelling for luxury-tech crossover

Led naming, brand strategy, and go-to-market planning for Symphony 808 (classical-hip-hop hybrid), resulting in performances with Omaha Symphony

Facilitated creative workshops for SF Chamber of Commerce to reframe internal culture and strategic direction post-pandemic

Directed research initiative uncovering sustainability professional learning gaps to inform product pipeline strategy.

Conducted 17 in-depth stakeholder interviews, synthesized findings, and presented insights that shaped product development decisions

Delivered strategic recommendations that informed new learning product offerings for sustainability professionals

Provided brand strategy, content development, and marketing support for diverse clients including:

EllevateYou (leadership coaching): Comprehensive brand strategy, social media management, website copy

Second Act Marketplace (food hall): End-to-end events management, brand development, marketing strategy

SF Personal Best Acupuncture, Alphonso Inc, The Breach Film, Mission Community Market, SF Beautiful

Architected brand foundations and go-to-market narratives for early-stage consumer and tech companies, turning technical features into cultural relevance.

Developed heart health awareness campaign for Stanford Healthcare, plus content strategy for Bay Area health system

Created experiential recommendations and content strategy for school's centennial celebration, increasing community engagement

Built investor deck for fashion designer's flagship building project, informing fundraising strategy

Provided UX/UI product strategy and brand platform for fashion app, integrating brand identity with user experience

Developed comprehensive brand identity for DeFi financial tools and cryptocurrency ventures, translating complex mechanics into adoption logic

Conducted primary qualitative interviews with LGBTQIA advocacy group for major tech company's employee communications campaign

Repositioned cannabis company's brand architecture, optimizing audience targeting and service model

Brought on the team to build strategy for experience design concepts for a real estate tech company launching in the Canadian market. Research included stakeholder interviews, competitive research and market evaluation.