Collaborated with PMs and senior designers in key strategy prioritization and design feedback

Owned and led the research process from opportunity discovery to concept testing with sellers

Initiated unique concepts in seller motivation that connected the business's roadmap in driving seller-buyer relationships

Generated 3 final design solutions with extremely positive feedback from PM and engineering team

Defined UX copy for Seller's interface and brainstormed with Shopping Cart team

Owned the design strategy by discovering critical problems and untangling ambiguity in pedestrian safety + smart city solutions

Utilized effective storytelling in the stakeholder presentation and received positive feedback and excitement from the panel on the concept of combining infrastructure and mobile device

Conducted ethnographic research such as in-depth interviews, diary studies, and multiple observations on NYC pedestrian behaviors and needs

Synthesized insights through uncovering opportunities and user journey map

Prioritized opportunities/solutions based on safety severity and technical efficiency

Utilized data analytic tools to drive quantitative design decisions & conduct qualitative interviews

Defined visual direction and collaborated with visual designers

Documented and communicated with cross-functional teams including product and engineering

15% increase in overall user participation

Scoped out user pain points and addressed them through user-centric methods.

Presented to key stakeholders and collaborated with engineering and marketing.