Hello! I'm a product designer who loves inspiring and well-informed experiences.
In my free time, I enjoy drawing and painting 🎨 (really just anything creative), baking 🍪 (hardcore failing at making macarons), and working out 🤸🏼🧘♀️.
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https://anitaliao.com/
Led discovery research and concept creation for Toyota's smart city initiative
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Owned the design strategy by discovering critical problems and untangling ambiguity in pedestrian safety + smart city solutions
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Utilized effective storytelling in the stakeholder presentation and received positive feedback and excitement from the panel on the concept of combining infrastructure and mobile device
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Conducted ethnographic research such as in-depth interviews, diary studies, and multiple observations on NYC pedestrian behaviors and needs
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Synthesized insights through uncovering opportunities and user journey map
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Prioritized opportunities/solutions based on safety severity and technical efficiency