# Anjali Bakliwal > Senior Product Designer · Platform & AI Workflows · UX Designer II at AWS · HCI, University of California Berkeley Location: San Francisco, California, United States Profile: https://flows.cv/anjalibakliwal 👋🏼 I design complex platform and systems-heavy products that make technical capabilities feel intuitive, from AWS cloud infrastructure and AI-assisted observability to fintech and health tech. My background spans the full stack of product design: systems thinking, interaction design, design systems, and hands-on collaboration with engineering to ship things that actually work at scale. I'm most at home in ambiguous, technically complex spaces where the design problem itself isn't fully defined yet. Currently at AWS designing database observability and AI workflow experiences across RDS, CloudWatch, and Keyspaces. Previously, at Interactive Brokers, Nimble Science, and Model No. 📚 MS, Information Management & Systems (HCI + UX) from UC Berkeley 🔗 Portfolio: www.anjalibakliwal.com ## Work Experience ### UX Designer II @ Amazon Web Services (AWS) Jan 2024 – Present | East Palo Alto, CA Operating at a Senior scope across high-impact initiatives. Led UX for AWS database services, specializing in large-scale observability, connectivity, and monitoring. I translated systems-heavy architectures into clear, actionable workflows used by millions of customers across RDS, DynamoDB, and CloudWatch Database Insights. Key Contributions & Impact CloudWatch Database Insights & Observability • Led UX for the Performance Insights → DBI transition, redesigning adoption flows into a reversible early opt-in model that increased adoption by 40% and lifted paid usage. • Drove the RDS Monitoring tab revamp, consolidating fragmented telemetry into a unified mental model with simplified visualizations and AI-assisted health summaries. • Launched anomaly detection in DBI, leveraging ML to help DBAs identify performance issues and remediation paths in real time. Hybrid Cloud & Security • Designed end-to-end UX for Oracle Database@AWS connectivity, enabling seamless integration across AWS and Oracle Cloud infrastructure. • Led UX for VPC encryption enforcement in RDS, balancing strict security requirements with intuitive administrative workflows. Scalable Systems & AI • Delivered resource tagging and ABAC experiences across RDS, Aurora, DynamoDB, and Keyspaces to simplify governance and cost tracking. • Partnered with engineering and data science to shape scalable patterns for AI-generated summaries and decision support across AWS consoles, collaborating across storage, security, and monitoring domains. ### Lead Product Designer @ Nimble Science Jan 2024 – Jan 2024 | San Francisco Bay Area Sole designer on a health tech product making GI tract data accessible for personalized medicine. Owned full product and brand redesign, from strategy through execution, in a fast-moving, highly ambiguous early-stage environment. • Led end-to-end redesign of the core product experience, translating complex biomedical datasets into intuitive dashboards and guided workflows for researchers and study participants. • Built the foundational design system from scratch, establishing component libraries and visual language to support scalable product growth. • Drove study enrollment improvements through redesigned onboarding flows, aligning experience strategy with scientific and business goals. ### User Experience Designer @ Interactive Brokers Jan 2023 – Jan 2023 | Greenwich, CT Designed platform and tooling experiences for one of the world's largest electronic trading platforms, serving 2.4M+ global users. • Built a scalable cross-platform design system spanning 4 platforms — defining components, accessibility standards, and shared libraries that cut development cycle time by 50%+. • Designed a centralized Trader Notes experience with symbol-based annotation, enabling users to navigate complex, data-intensive investment workflows across web and mobile. • Collaborated with stakeholders to prioritize and ship metadata filtering for the News feature, improving content discovery and user engagement. ### Product Designer @ Freelance | Self-Employed Jan 2022 – Jan 2023 • Defined intricate problems and iteratively transformed complex concepts into intuitive designs, for startups and mid-size companies in the food and e-commerce industry, while balancing user needs and business goals • Led end-to-end design process for a wide spectrum of projects, encompassing brand assets, packaging, wireframes, prototypes, interaction flows, UI, and high-fidelity visual designs • Collaborated iteratively with cross-functional teams and presented frequently to establish strong communication channels with founders, senior designers, and developers to ensure proper implementation ### Product Designer @ Model No. Furniture Jan 2019 – Jan 2021 | San Francisco Bay Area • Captured the ability of 3-D print manufacturing, using Grasshopper parametric modeling software, unlocking the capability for user-customizable design • Created informed user flows, wireframes, components, and UI designs to communicate product function and establish a visual language, enhancing user experience and decreasing site bounce rate by 21.3% • Developed product strategy with the design team by conducting market and qualitative research to identify user pain points to improve products ### UX Designer @ Skopic, Inc. Jan 2019 – Jan 2020 | San Francisco Bay Area • Developed and documented a robust design system for a group-based social network application to unify development and accelerate future updates • Streamlined navigation system through iterative usability testing, interactive mid-fi prototypes and improved information architecture to enhance user engagement ### UI Designer @ Illinois Water Resources Center Jan 2018 – Jan 2019 | Urbana-Champaign, Illinois Area • Brainstormed and crafted the website, with an audience from the National Institutes for Water Resources, from initial concept to launch using Wordpress • Created all sketches, wireframes, and mockups with Adobe XD to communicate user flows and interactions to engineers, and the product manager • Responsible for all UI design decisions to create a visually stimulating and delightful experience for the users ### UX Designer @ EarthSense, Inc. Jan 2018 – Jan 2019 | Urbana-Champaign Area • Designed interface mockups for TerreSentia, an autonomous robot that tracks the robot, collects, downloads, and runs the data about plant health, physiology, and stress response • Conducted multifaceted research, interviewed farmers, and conducted usability tests to get insight, identify issues, and implement changes that accelerated UX improvements and decreased user frustration ### Product Designer @ PARIDHI JAIPURIA Jan 2018 – Jan 2018 | Jaipur Area, India • Spearheaded the redesign of the retail web platform, incorporating interactive product displays, improving product discoverability and a seamless checkout process, leading to a 30% increase in conversions ### Industrial Design Intern @ frozen music Jan 2018 – Jan 2018 | Jaipur Area, India • Ensured the ceiling light design reflects the product requirements such as the manufacturability, material, and cost, identified at the onset of the design process • Contributed concepts and stories for the look and feel of the new design office and expressed them in a compelling way, both visually and verbally • Produced conceptual CAD to support the industrial design ideation process for the furniture designed using Rhino ### UX/UI Design Intern @ Syngenta Jan 2017 – Jan 2018 | Urbana-Champaign, Illinois Area • Created motion graphics for an upcoming digital product, highlighting the initial features and specifications with the help of storyboarding and Adobe Aftereffects • Conducted user experience research for designing mobile application and website for the innovation lab ## Education ### Master's degree in Information Management and Systems, Human Computer Interaction, UX and Product Design UC Berkeley School of Information ### Master's degree in Information Management and Systems, Product Design University of California, Berkeley ### Bachelor's degree in Industrial and Product Design University of Illinois Urbana-Champaign ### Central Board of Secondary Education Maharani Gayatri Devi Girls'​ School ## Contact & Social - LinkedIn: https://linkedin.com/in/anjali-bakliwal - Portfolio: https://www.anjalibakliwal.com --- Source: https://flows.cv/anjalibakliwal JSON Resume: https://flows.cv/anjalibakliwal/resume.json Last updated: 2026-04-13