Leading design initiatives to enhance user experience & engagement!
Ex Visual Product Designer @nXlvl | Ex UI/UX Designer @Tata Consultancy Services.
Anjali is a passionate designer driven by creative problem-solving and a deep curiosity about how things work. Her journey focuses on creating user-centered solutions infused with graphic design to enhance experiences.
Participated in the discovery phase, including discovery workshops. Worked on UX research and defined target groups, user personas, information architecture diagrams, high-fidelity wireframes, and mood boards.
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Created UX and UI for the social app, from scratch. Defined art direction and managed the design system organization.
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Contributed to the brand guidelines, including logo, iconography, imagery, etc. Actively worked with the marketing team on the visuals for the website and social networks.
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Managed a team of three designers, including task assigning, design reviews, and meeting organization.
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Leading the implementation of fixes and new feature development to enhance end-to-end product quality and user experience.
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Independently designed a feature that increased user engagement by 65%, boosted app downloads by 25%, and 45% increase in sports properties.
Efficiently manage time to meet multiple deadlines, prioritize tasks, and keep projects moving forward.
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Actively collaborate with researchers, engineers, and project managers, ensuring priorities are clearly communicated and incorporating feedback effectively.
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Collaborated on a supporting feature alongside the project manager and other designers, boosting a revenue of $3M.
Contributed to strategic product discussions, aligning decisions with overarching goals.
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Built and shipped multiple features with broad and ambiguous scope, encompassing end-to-end experiences across various
platforms.
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Defined how experiences should behave based on understanding people's needs and considering product scalability.
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Used appropriate prototyping tools to demonstrate flows and interactions.
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Worked on visual design, including typography, desktop/mobile UI, color, layout, iconography, and aesthetic sense.
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Developed product goals, identified opportunities, and made decisions based on their impact on users and the company.
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Contributed for designing of 15+ globally released mobile applications, resulting in 1.6M app downloads and $110M raised for charity annually.
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Applications I designed included New York City Marathon, TCS Summit North America, Chicago Marathon, Boston Athletic Association, London Marathon, NYC Half (NYRR), Singapore Marathon, Mumbai Marathon, Toronto Waterfront Marathon, Lidingöloppet, City2Surf, World 10k Bengaluru, Canberra Marathon, Amsterdam Marathon and more.
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Conducted thorough research on the Design System to ensure brand identity consistency, while managing junior designers alongside.
