# Anjali Joshi > Leading design initiatives to enhance user experience & engagement! Ex Visual Product Designer @nXlvl | Ex UI/UX Designer @Tata Consultancy Services. Location: New York, New York, United States Profile: https://flows.cv/anjalijoshi Anjali is a passionate designer driven by creative problem-solving and a deep curiosity about how things work. Her journey focuses on creating user-centered solutions infused with graphic design to enhance experiences. Pursuing a bachelor's in Applied Arts and a master's in Graphic Design & Visual Experience has been the cherry on top of her Product Design career. She has an extensive portfolio of delivering exceptional design work across a wide range of disciplines, including Graphic Design, Visual Design, Communication Design, Digital Product Design, Mobile Application Design, UI Design, and UX Design. She loves collaborating with teams to make people's lives easier through impactful design. With 5+ years of experience designing for tech users and 7 years of rigorous academic training, Anjali has contributed to 15+ mobile apps released globally, boosting user engagement and creating impactful designs. She is also interested in how design fits into healthcare, games, fashion/beauty, e-commerce, and other SaaS platforms. Anjali is an internationally award-winning designer who has been interviewed and featured in multiple magazines and on various platforms worldwide. Her interviews are shared globally as part of email campaigns, highlighting her influence and achievements in the design world. Feel free to reach out to her with any questions or if something piques your interest. She's always open to engaging in meaningful conversations and exploring new opportunities. ## Work Experience ### Senior Product Designer @ nXlvl (Next Level) Jan 2024 – Jan 2026 •Participated in the discovery phase, including discovery workshops. Worked on UX research and defined target groups, user personas, information architecture diagrams, high-fidelity wireframes, and mood boards. •Created UX and UI for the social app, from scratch. Defined art direction and managed the design system organization. •Contributed to the brand guidelines, including logo, iconography, imagery, etc. Actively worked with the marketing team on the visuals for the website and social networks. •Managed a team of three designers, including task assigning, design reviews, and meeting organization. • Leading the implementation of fixes and new feature development to enhance end-to-end product quality and user experience. • Independently designed a feature that increased user engagement by 65%, boosted app downloads by 25%, and 45% increase in sports properties. ### Product Designer @ nXlvl (Next Level) Jan 2023 – Jan 2024 • Efficiently manage time to meet multiple deadlines, prioritize tasks, and keep projects moving forward. • Actively collaborate with researchers, engineers, and project managers, ensuring priorities are clearly communicated and incorporating feedback effectively. • Collaborated on a supporting feature alongside the project manager and other designers, boosting a revenue of $3M. ### Product Designer, Community Service (Volunteering) @ nXlvl (Next Level) Jan 2022 – Jan 2023 • Led the design initiative for the SAAS application, increasing user engagement by 35%. • Collaborated with strategists, developers, and technologists to create innovative concepts and optimize workflows. • Improved digital assets, boosting user satisfaction through refined user interfaces and technological advancements. ### Visual Design, Content Partnership @ Meta Jan 2023 – Jan 2023 | New York City Metropolitan Area • Collaborated with Instagram's @design for content Partnership. • Produced strong conceptual and expressive communication designs that are engaging and reflect a cohesive visual style and tone. • Achieved a reach of more than 38K accounts, with over 1.6K interactions on reels and 54K+ views on Instagram. ### UI/UX Designer @ Tata Consultancy Services Jan 2021 – Jan 2022 | Mumbai, Maharashtra, India • Contributed to strategic product discussions, aligning decisions with overarching goals. • Built and shipped multiple features with broad and ambiguous scope, encompassing end-to-end experiences across various platforms. • Defined how experiences should behave based on understanding people's needs and considering product scalability. • Used appropriate prototyping tools to demonstrate flows and interactions. • Worked on visual design, including typography, desktop/mobile UI, color, layout, iconography, and aesthetic sense. • Developed product goals, identified opportunities, and made decisions based on their impact on users and the company. • Contributed for designing of 15+ globally released mobile applications, resulting in 1.6M app downloads and $110M raised for charity annually. • Applications I designed included New York City Marathon, TCS Summit North America, Chicago Marathon, Boston Athletic Association, London Marathon, NYC Half (NYRR), Singapore Marathon, Mumbai Marathon, Toronto Waterfront Marathon, Lidingöloppet, City2Surf, World 10k Bengaluru, Canberra Marathon, Amsterdam Marathon and more. • Conducted thorough research on the Design System to ensure brand identity consistency, while managing junior designers alongside. ### Visual Designer @ Tata Consultancy Services Jan 2020 – Jan 2021 | Mumbai, Maharashtra, India • Designed and managed brand pitch decks and created collateral materials for Media, PR, and Sales teams, including brochures, flyers, and emailers. • Developed leadership content, leadership testimonials, and visual communications for seasonal greetings and social media. • Translated client objectives into high-quality design solutions, developed customer journey maps, wireframes, and prototypes, and executed visually compelling advertisements ## Education ### Master of Arts - MA in Graphic Design & Visual Experience (Digital Communication and Media/Multimedia) Savannah College of Art and Design Jan 2022 – Jan 2024 ### Bachelor of Fine Arts - BFA in Design and Applied Arts University of Mumbai Jan 2016 – Jan 2020 ## Contact & Social - LinkedIn: https://linkedin.com/in/anjali-joshi-449955208 - Portfolio: https://www.anjalijoshi.net --- Source: https://flows.cv/anjalijoshi JSON Resume: https://flows.cv/anjalijoshi/resume.json Last updated: 2026-03-30