San Francisco, California, United States
Leading design for a mission-driven ed-tech platform connecting underserved families and schools.
Scalability & Reach: Spearheaded the end-to-end design of 3 mobile and 3 web applications, scaling the platform from early-stage conception to over 9 million active users.
Measurable Social Impact: Directed the design of "attendance-focused" features that directly addressed chronic absenteeism, resulting in a 24% reduction in absenteeism rates for partner school districts.
Inclusion & Accessibility: Owned platform-wide accessibility (WCAG) compliance, establishing UI/UX best practices that ensured equitable access for all families regardless of ability.
AI for Good: Conceptualized and launched AI-driven features that significantly increased family engagement while reducing teacher cognitive load and administrative time.
Design Leadership: Managed and mentored a growing design team and cross-functional partners; founded and evolved a comprehensive design system utilized across engineering, marketing, and product.
User-Centric Advocacy: Led district leader advisory boards and conducted 100+ 1:1 user interviews (in-person and remote) to deeply understand the needs of diverse school communities.