As a Senior Engineer and Technical Leader on Adobe’s GenStudio for Performance Marketing, I drive the architecture and delivery of Adobe’s GenAI-powered content platform that enables brands to create, personalize, and activate marketing content at scale. I lead cross-functional initiatives spanning content, data, and activation systems — shaping architectural strategy, mentoring engineers, and ensuring technical excellence. My work focuses on building scalable, AI-driven experiences and APIs that bridge creativity and analytics, empowering marketers to turn insights into impactful, data-informed content.

• Developed a highly scalable backend service using a polling mechanism that gets invoked on effective/winning property mutations for managing all the dynamic, typed configuration properties across monolith in order to handle realm level properties, overrides at environment level, etc.

• Designed and architected gatekeeper service in order to make smart decisions that will be capable of integrating with a host of metric stores (e.g. Atlas, Stackdriver, Prometheus, OpsMx) and allow for pluggable canary judges.

• Handling large installations and code base using configuration management and orchestration to dynamically grow capacity on demand and build a robust scalable product.

• Designed the architecture, end-to-end right from code to deployment, for Developer Productivity Portal for handling all the Pre-Prod service level health checks and synthetics for one-stop monitoring and tooling. Helps in achieving DevOps model and increases productivity of Ops and developers.

• Contributed to development and maintenance of backend REST APIs for productivity portal and provided technical expertise and updates in code reviews and application discussion.

Responsible for developing, designing and managing IOS apps alongside deployment and version controlling using VCS tools. Additionally, develop Restful APIs using Python/Django following MVT architectural design pattern.