AI Design – Designed an AI chatbot using retrieval-augmented generation to provide scalable, personalized responses for senior care inquiries, helping families make informed decisions and reducing unqualified operator calls.

Scalable Design – Built a three-tier system to support partial and future data states, enabling a property listing service to function now and scale with business growth.

Client Management – Led a design workshop that resolved 5 rounds of ad rejections, securing client approval in 1 day and cutting feedback loops by 85%.

Team Leadership – Managed 3 designers and 1 intern, streamlining design reviews and leadership syncs by 20% while providing creative direction and contributing to design execution.

Designed cohesive book covers to enhance the in-app browsing experience and maintain a unified visual aesthetic.

Created activity sheets and coloring pages for Mattel IP brands such as Barbie and Hot Wheels, providing engaging content for kids to experience within the app.

Analyze user interactions using Quantum Metrics software to identify customer frustrations, seek improvement opportunities, and evaluate shipped solutions.

Conduct UX research through UserZoom to evaluate competitor sites, possible new features, and A/B test proposed designs.

Present research findings and design opportunities to stakeholders and cross-functional teams – working together to prioritize design decisions, business goals, content strategies, and improvements for upcoming sprints.

Assist the product team in UAT testing to ensure shipped solutions fulfill business requirements and provide user-friendly experiences.