# Ann Sun > Sr. Product Designer | ex-Mattel Toy Designer Location: Santa Clara, California, United States Profile: https://flows.cv/ann 🧸 Toy Designer βž‘πŸ“±Product Designer I'm a creative problem-solver with experience designing across physical, digital, and hybrid platforms. Well-versed in design thinking, I distill business and user needs to create meaningful, intuitive solutions that enhance user experiences. My passion lies in using design to drive innovation, craft seamless user experiences, and improve people's lives through thoughtful, strategic problem-solving. ## Work Experience ### Senior Product Designer @ BetterHelp Jan 2025 – Present ### Senior Product Designer / Creative Director @ Tahzoo Jan 2024 – Jan 2024 β€’ Product Strategy – Translated stakeholder vision into a clear product direction and aligned with cross-functional teams to define a strong value proposition for our generative AI tool. β€’ AI Design – Designed an AI chatbot using retrieval-augmented generation to provide scalable, personalized responses for senior care inquiries, helping families make informed decisions and reducing unqualified operator calls. β€’ Scalable Design – Built a three-tier system to support partial and future data states, enabling a property listing service to function now and scale with business growth. β€’ Client Management – Led a design workshop that resolved 5 rounds of ad rejections, securing client approval in 1 day and cutting feedback loops by 85%. β€’ Team Leadership – Managed 3 designers and 1 intern, streamlining design reviews and leadership syncs by 20% while providing creative direction and contributing to design execution. ### Product Designer @ Tahzoo Jan 2023 – Jan 2024 ### Senior Digital Production Designer @ Mattel, Inc. Jan 2023 – Jan 2023 β€’ Managed the integration of publisher content into a digital app for kids, ensuring seamless reading experiences. β€’ Designed cohesive book covers to enhance the in-app browsing experience and maintain a unified visual aesthetic. β€’ Created activity sheets and coloring pages for Mattel IP brands such as Barbie and Hot Wheels, providing engaging content for kids to experience within the app. ### Senior UX/UI Designer @ American Girl Jan 2022 – Jan 2023 β€’ Design solutions, backed by research, to improve the American Girl e-commerce website – aiming to increase conversion rates in gift option add-ons, bring clarity to product detail pages, and optimize navigation to minimize decision fatigue of customers. β€’ Analyze user interactions using Quantum Metrics software to identify customer frustrations, seek improvement opportunities, and evaluate shipped solutions. β€’ Conduct UX research through UserZoom to evaluate competitor sites, possible new features, and A/B test proposed designs. β€’ Present research findings and design opportunities to stakeholders and cross-functional teams – working together to prioritize design decisions, business goals, content strategies, and improvements for upcoming sprints. β€’ Assist the product team in UAT testing to ensure shipped solutions fulfill business requirements and provide user-friendly experiences. ### UX/UI Designer @ Mattel, Inc. Jan 2021 – Jan 2022 β€’ Create user-flows, wireframes, and prototypes to establish a smooth digital and physical product experience for Scrabble Vision and Pictionary Air games. β€’ Launch a new design system to establish a cohesive UX/UI between the original Pictionary Air, Pictionary Air Kids vs Grown-Ups, and licensed Pictionary Air products. β€’ Brainstorm with cross-functional teams to introduce new features for Pictionary Air 2 such as in-app purchases, digital clue cards, and gameplay add-ons. β€’ Build interactive prototypes for A/B testing, using results to ensure design decisions support business and user goals – assuring that the new features won't sacrifice the gameplay for legacy game users. β€’ Support the dev team through Scrabble Vision version updates, creating an intuitive user experience that compliments the machine vision technology trained to eliminate the need for manual scoring. ### Senior Toy Designer @ Mattel, Inc. Jan 2021 – Jan 2021 β€’ Collaborate closely with licensing partners to transform high-grossing entertainment properties such as Disney Princess, Disney Frozen, and Karma into imagination-sparking toys for kids. β€’ Partner with Mattel’s PlayLab research team to gather insights on new concepts, play features, and product usability. β€’ Collaborate with cross-functional teams to create prototypes used in critical pitch meetings with stakeholders, licensors, and buyers. β€’ Work closely with overseas production teams to ensure safety, aesthetics, and play features are not sacrificed during production and development. β€’ Lead product presentations to internal and external stakeholders to align on business goals and design decisions – maintaining the integrity of the brand, storytelling, play value, and diversity inclusion of the toys. β€’ Design within style guides, business strategies, timelines, product safety, content strategy, and production capabilities, executing design-thinking and problem-solving skills. ### Freelance UX Designer @ Unknown Jan 2020 – Jan 2021 β€’ Work with web developer and Pawlife Rescue founder to create a website to showcase adoptable rescue pets, increase donations, and drive more foster applicants. β€’ Consult and design an e-commerce site for a local Korean bakery, conceptualizing an efficient way to place pick-up orders during the pandemic. ### Senior Toy Designer @ Mattel, Inc. Jan 2014 – Jan 2019 | El Segundo, CA β€’ Design and manage an entire product line for multi-million entertainment properties such as Wonder Woman 1984 and Over the Moon. β€’ Work closely with Warner Brothers to reboot DC Superhero Girls iterating from research and learnings of the first launch to improve the storyline, character diversity, and doll design. β€’ Collaborate with 10+ cross-functional teams to bring products from ideation to product development. β€’ Accelerate the design process and reduced production costs by designing a system of shared parts and accessories. ### Graphic Designer & Toy Designer @ Mattel Jan 2012 – Jan 2013 | El Segundo, California, United States β€’ Assist lead graphic designer in creating graphics for label art and textiles for Barbie clothing, accessories, furniture, castles, and the Barbie Dreamhouse. β€’ Design Halloween-exclusive Barbie dolls beginning from mood boards to stakeholder presentations to hand-off for product development. ## Education ### Bachelor of Arts (BA) in Toy Design, Sustainability Minor Otis College of Art and Design ### UX Designer Track Thinkful ## Contact & Social - LinkedIn: https://linkedin.com/in/annsun329 - Website: https://www.annssun.com --- Source: https://flows.cv/ann JSON Resume: https://flows.cv/ann/resume.json Last updated: 2026-02-23