Acting as the sole Product Designer for Happyverse’s core and Coach AI platforms, leading UX across onboarding, goal-setting, and implementation planning experiences.

Defined information architecture and user journeys for translating long-term user goals into structured action plans through AI-assisted interaction flows.

As the sole designer on the team, led end-to-end product design of a developer-facing conversational video AI platform from 0→1, owning onboarding and activation experience for technical users integrating real-time AI video via API.

Defined core platform architecture, developer workflows, and persona setup flows that enabled users to progress from initial API access to first live conversational deployment, reducing integration complexity for teams onboarding AI video into production environments.

Partnered with product and engineering to translate infrastructure-level capabilities (persona creation, lip-sync configuration, real-time video interaction) into usable platform experiences, supporting product adoption in enterprise onboarding and pilot environments.

Collaborated with Merkle’s (dentsu) UI/UX design team on the US Bank website redesign to implement user-centered solutions, enhancing usability and aligning with brand standards. Supported the development of a cohesive design system.

Mentored over 50 early-career designers and led 30+ interactive workshops on UX fundamentals, design systems, and layout principles.

Designed interfaces and prototypes for early-stage AI, fintech, and e-commerce products, collaborating directly with stakeholders to define product direction and support startup fundraising efforts through MVP development.