New York, New York, United States
• Led and developed A/B experiments focused on increasing conversion, retention, and engagement on the skillshare platform.
• Led impactful referral and affiliate projects, collaborating with two third-party service providers to implement dynamic referral campaigns and streamline processes, creating a self-serve system for the marketing team using React, TypeScript, Google Tag Manager, Resque, and PHP
• Developed the ability to process international currencies into our checkout API, a critical component of internationalization efforts, unlocking the ability to conduct over 10 localized pricing tests across diverse regions.
• Led the re-introduction of a 'free user experience' on our platform, overseeing the entire process from technical specification to post-deployment monitoring, resulting in a 150% increase in viewing engagement.
• Created dashboards and monitors using analytics and observability tools (Mixpanel, Datadog, Kubernetes logs), to monitor releases and track feature performance alongside our data science team
• Committed to mentoring team members through regular biweekly 101 onboarding sessions, imparting knowledge on our experimentation processes and analysis tools
• Efficiently employed Jira, Mermaid, and Miro to compose concise technical specifications and document QA processes, fostering transparent communication and comprehension of feature implementations
