# Anna Kholyavko

> Product Designer | 3+ years building enterprise AI and B2B SaaS experiences

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/annakholyavko

I became a designer because I've always been drawn to the invisible threads that connect people - stories, emotions, and the small daily frustrations that, when solved, make life better. After years in journalism and PR, telling stories that informed and inspired, I realized I wanted to go further - not just explain problems, but design solutions to them.

Today, with over three years of experience in UX/UI, I design complex B2B SaaS products operating in high-pressure environments - translating advanced AI capabilities into intuitive, high-trust experiences that support real-time decision-making. I’m currently a Senior Product Designer at DeltaGen, a B2B SaaS startup, where I helped shape a real-time AI assistant from early concept to $600K ARR in 90 days.

Before DeltaGen, I worked across fintech, nonprofit, and SaaS products, designing systems that balance business goals, technical constraints, and human needs. I hold an MS in Business Management and a BA in Journalism from two of Russia's top universities, and strengthened my technical foundation through eCornell's UX program.

I bring a storytelling mindset, a research-driven process, and strong cross-functional collaboration to every project. My background helps me bridge the gap between what people say they want and what they actually need - and that’s where meaningful design happens.

Fully work authorized. No visa sponsorship required.

## Work Experience
### Senior Product Designer @ DeltaGen
Jan 2025 – Present | San Francisco Bay Area
• Design and lead the UI/UX for Virtual Sales Engineer, an AI tool providing real-time technical answers during B2B sales calls, from concept to enterprise deployment.
• Drive $120K ARR in 60 days and secure 5 enterprise clients within 3 months through intuitive product design and user onboarding flows.
• Conduct 50+ user interviews and competitive analysis across 15+ sales tools, identifying key UX gaps that inform the V1 product roadmap and improve user adoption for enterprise customers.

### Mentor for Women in Design @ Women in Design SF
Jan 2025 – Jan 2025 | San Francisco Bay Area
• Mentored early-career designers on portfolio development, case studies, and navigating the tech industry.

### Product Designer @ Ai Summit by TechEquity Ai
Jan 2025 – Jan 2025 | San Francisco Bay Area
• Developed wireframes, interactive prototypes, and high-fidelity mockups for the official website, translating designs into WordPress and supporting event attendance growth to 2,000+ participants.
• Created a comprehensive design system with 50+ reusable components, including typography scales, accessible color variants, and responsive grid layouts, reducing design-to-development time by 50%.
• Collaborated cross-functionally with engineers and product teams to bridge visual design with technical feasibility, ensuring high-quality implementation and eliminating unnecessary revision cycles.

### Product Designer @ Anna K Design
Jan 2022 – Jan 2025 | San Francisco Bay Area
• Raiffeisen Bank: Redesigned the investment mobile app to make it user-friendly, boosting setup completion by 15% and wowing new investors.

• SaaS Startup: Designed and implemented a scalable design system that enhanced consistency and usability across 5+ enterprise products.

• Project C.U.R.E:
o Conducted card sorting, tree testing, first click testing, online surveys and other qualitative
research.
o Created interactive wireframes and information architectures based on user requirements.
o Collaborated with engineering, design, and product management teams to develop and
implement solutions.

• Sponsor a Pet:
o Redesigned and updated the entire visual identity, including key interfaces and components, reducing friction for users and boosting conversion rates by 2.5x.
o Conducted primary and secondary research (interviews, usability studies), analyzing findings to extract insights that were shared with stakeholders and the cross-functional technical team.

• 24/7 Teach:
o Redesigned bootcamp webpages in Squarespace, boosting conversion rates by 8%.
o Developed web and mobile design platforms for an edtech company, including guidelines and
the company’s foundational styles (colors, typography, grid, rounding), tokens, components, and UI kits.

• Miscellaneous Design Projects: Designed visual interfaces, wireframes, customer journey maps (CJM), user flows, and interactive prototypes for a bakery, a meditation app, and a yoga studio landing page.

### Business Correspondent @ Forbes
Jan 2017 – Jan 2022
• Wrote 500+ articles and made 30+ interviews with execs from Bentley, Procter&Gamble, Otis, etc.

### Communications Specialist @ Anna K Design
Jan 2020 – Jan 2022
I worked in several small PR boutiques and helped several US startups build their media image.
• Helped US startups build their media image; organized online conference with 100+ speakers and 2,000 guests.
• Launched joint projects with The Broke Backpacker, 1.5m visitors; Oneika the Traveler, 150k followers. 
• Secured 100+ media placements for IT startups, including Bloomberg, The Guardian, TechCrunch, Fortune.


## Education
### Master's degree in Business Administration, Management and Operations
Higher School of Economics

### User-Centered Design for AI Applications
Stanford Continuing Studies

### Bachelor's degree in Journalism
Lomonosov Moscow State University (MSU)

### UX / UI Designer
Practicum USA

### Google UX Design Certificate in UX Design
Coursera


## Contact & Social
- LinkedIn: https://linkedin.com/in/anna-kholyavko
- Portfolio: https://www.annakholyavko.com

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Source: https://flows.cv/annakholyavko
JSON Resume: https://flows.cv/annakholyavko/resume.json
Last updated: 2026-04-13