Guiding and approving all product design work across our digital product organization (D2C and B2B). Owning IC work stream. Player / Coach.
Product Design Chapter Lead:
∙ Developed L1-L5 career progression grid.
∙ Aligned designer goals with standardized design objectives (performance goals & career growth goals).
Mentorship:
∙ Organized learning sessions on UXR, problem statements, and craft.
∙ Coached team in product strategy and x-functional communication.
∙ Implemented a framework for product-design solution work based on solving validated user & business problems (stakeholder mgmt and PM WoW initiative).
Design System Integration:
∙ Established our first cross-platform Design System.
∙ Collaborated with engineering to centralize front-end development.
Brand Liaison:
∙ Enhanced digital products with cohesive typography and accessible color palette.
∙ Updated Brand Book for D2C and B2B guidelines.
Future E2E journey vision:
∙ Crafted / defined our future key user-journeys for our mover, instructor, and club-facing products.
∙ Partnered with my leadership team (Directors of Product) to ensure user-journeys are aligned to product strategy and anchored to business objectives.
Product Strategy & Cross-Org Alignment:
∙ Led FY25 planning, implementing a process to prioritize initiatives that address both user problems and key business objectives, ensuring a strategically aligned annual roadmap.
∙ Customized the Product Operating Model to fit organizational needs and created a tactical flow diagram for product teams, clarifying product trio milestones and deliverables through swim lanes.
∙ Worked with engineering to create a Jira Product Discovery template for x-org integration.
Individual contributor:
∙ Designing our new Instructor App.
∙ Discovery, assumptions validation testing, and UXR for new Instructor App.
∙ Requirements & designs for new AI smart-suggestions class planning feature.
∙ Directly responsible for the end-to-end Instructor experience.
