# Anna Macherkevich > Product Designer | Hands-on + Strategic | SF based Location: San Francisco, California, United States Profile: https://flows.cv/annamacherkevich Product designer with 8+ years translating complex systems into intuitive, human-centered experiences across automotive, health & wellness, and AI. Drawn to products that inspire creativity, support wellbeing, or bring people into meaningful connection. From industry-first in-vehicle features to design systems at scale to driving product strategy at an early-stage AI startup — equally at home in a prototype or a user interview as I am setting design direction or shaping strategy. ## Work Experience ### Lead Product Designer @ SE1FMADE Jan 2025 – Present ### Lead Product Designer @ Les Mills International Jan 2023 – Jan 2025 Guiding and approving all product design work across our digital product organization (D2C and B2B). Owning IC work stream. Player / Coach. Product Design Chapter Lead: ∙ Developed L1-L5 career progression grid. ∙ Aligned designer goals with standardized design objectives (performance goals & career growth goals). Mentorship: ∙ Organized learning sessions on UXR, problem statements, and craft. ∙ Coached team in product strategy and x-functional communication. ∙ Implemented a framework for product-design solution work based on solving validated user & business problems (stakeholder mgmt and PM WoW initiative). Design System Integration: ∙ Established our first cross-platform Design System. ∙ Collaborated with engineering to centralize front-end development. Brand Liaison: ∙ Enhanced digital products with cohesive typography and accessible color palette. ∙ Updated Brand Book for D2C and B2B guidelines. Future E2E journey vision: ∙ Crafted / defined our future key user-journeys for our mover, instructor, and club-facing products. ∙ Partnered with my leadership team (Directors of Product) to ensure user-journeys are aligned to product strategy and anchored to business objectives. Product Strategy & Cross-Org Alignment: ∙ Led FY25 planning, implementing a process to prioritize initiatives that address both user problems and key business objectives, ensuring a strategically aligned annual roadmap. ∙ Customized the Product Operating Model to fit organizational needs and created a tactical flow diagram for product teams, clarifying product trio milestones and deliverables through swim lanes. ∙ Worked with engineering to create a Jira Product Discovery template for x-org integration. Individual contributor: ∙ Designing our new Instructor App. ∙ Discovery, assumptions validation testing, and UXR for new Instructor App. ∙ Requirements & designs for new AI smart-suggestions class planning feature. ∙ Directly responsible for the end-to-end Instructor experience. ### Senior Product Designer @ Les Mills International Jan 2022 – Jan 2023 | Remote Supported all products on the B2B side of the business. ∙ Virtual platform & next-gen redesign (in-studio controller, scheduler, & screen to facilitate scheduled + on-demand virtual classes) ∙ Connect platform & new feature work such as subscriptions mgmt (Club & instructor toolbox and communications platform) ∙ Lead designer on all-new Content Platform (B2B platform where clubs can select and imbed Les Mills Content for their web & app needs) ∙ lesmills.com redesign; completed user journey analysis, lead user journey re-design, full wireframes for mover lead, instructor lead, club lead, and current user re-direction experience. ∙ Responsible for discovery and UXR for all products and initiatives mentioned. ### Sr. Digital Product Designer @ Ford Motor Company Jan 2021 – Jan 2022 ### UX Interaction Designer @ Ford Motor Company Jan 2020 – Jan 2021 ### User Interface Engineer @ FCA Fiat Chrysler Automobiles Jan 2018 – Jan 2020 ∙ Owner of passenger infotainment screens across FCA's product line (2.2M vehicles in 2018) ∙ Designed FCA's first ever Passenger Screen (UX + logic & flow specifications / requirements) ∙ Designed FCA's Connected Rear Seat Entertainment System - joint project with Amazon Fire TV team (UX + logic & flow specifications / requirements) ∙ Responsibilities included product management activities such as: managing & coordinating cross-functional teams of Vehicle Integration, Design Studio, Electrical Engineering, Infotainment Planning, and supplier dev teams beginning at the functional objective writing phase. ∙ Planned and administered iterative system-wide usability tests with Lextant ⎮ The Human Experience Firm. ### Chrysler Institute of Engineering @ FCA Fiat Chrysler Automobiles Jan 2015 – Jan 2017 Leadership development program with a curriculum comprised of cross-functional 4 month rotations and completing a Masters in Engineering in parallel. Rotation experience in: 1. Advanced Vehicle Development - Midsize Architecture 2. Jeep Body Exterior - Grille & Fascia 3. Powertrain & Propulsion Planning 4. Fiat & Jeep Brand Advertising 5. Interior Studio Engineering 6. Human Machine Interface – Core Ergonomics 7. Sterling Heights Assembly Plant – Resident Engineer ### Supplier Quality Engineer @ Chrysler Jan 2012 – Jan 2014 Completed 5 three-month long rotations to gain deep understanding of the Supplier Quality organization. Owned and managed a deck of interior hard trim parts. Guided the supplier to overcome manufacturing obstacles and ensure production process quality, as well as achieve trap line goals. Conducted Global Quality Audits, led a tech club team, and completed a DFSS project to resolve quality gloss issue on the interior of the Chrysler 200. ### Russian translations for cluster @ Delphi Jan 2012 – Jan 2012 Translated cluster files to Russian for Cadillac clusters ### Retail & Small Business Operations @ UB Tan Jan 2011 – Jan 2012 ## Education ### Master's degree in Mechanical Engineering Oakland University ### BSME in Mechanical Engineering Kettering University ## Contact & Social - LinkedIn: https://linkedin.com/in/anna-mach --- Source: https://flows.cv/annamacherkevich JSON Resume: https://flows.cv/annamacherkevich/resume.json Last updated: 2026-04-13