1. Led the UX transition for Escapia (Expedia Group’s premier B2B property management software) from a legacy tool to the global design system. Scaled enterprise standards across 900+ professional management companies and 10k+ power users.

2. Led redesign of core operational workflow — Booking Calendar, reducing time on task by ~40% and improving task completion rate by ~25% for high-frequency actions.

3. Partnered with 5 engineering teams to productionize a shared component library, slashing design-to-dev time by 30% across the organization.

4. Led 5+ cross-functional workshops and design reviews, collaborating closely with Product and Engineering to align on problem framing, tradeoffs, and scalable solutions within technical constraints

5. Partnered with UX Researchers by defining research goals, briefing tasks, and supplying high-fidelity prototypes to validate complex workflows and design decisions.

6. Collaborated with cross-brand design teams across Expedia Group to establish best practices for navigation and filtering patterns in complex, data-dense products.

7. Contributed to a VP-level initiative to reimagine platform navigation, integrating AI-driven discovery to simplify complex workflows. Developed the UX strategy that pivoted the product roadmap, resulting in a significant boost in user retention.

I assist early-stage startups and small businesses in refining their product design. My services include user research, usability testing, creating design solutions, developing a roadmap for future improvements, defining measurable success metrics, and providing detailed design documentation for the team.

I designed a user-friendly UI/UX and a brand identity. My focus was on creating an intuitive experience for users interacting with an AI assistant for data analysis and reporting. Impact: 73% task success rate, 20% conversion

I took part in creating MVP for a B2B AI Meeting Assistant platform and improving Fora's UX design. Collaborated closely with development, product owner, and developers, presenting design assets and delivering impactful solutions.

I helped to launch a service implementation platform and designed a website and pitch decks. My responsibilities included wireframes, prototyping, sitemaps, user flows, concept sketches, and visual design.