# Annamari Jaaksi > Product Designer | B2C SaaS | Elevating user experiences through AI/ML Location: Los Altos, California, United States Profile: https://flows.cv/annamari Hi, moi, hola 👋 I’m Annamari, a digital product designer with a background in visual design and motion graphics. For the past 3 years I’ve been the sole designer at a SaaS startup, Zolt, where I’ve been responsible for designing over 30 features end-to-end. Some of the highlights have been: ✍️ Taking features start to finish, from conducting user centric discovery work to help leadership prioritize, through research, prototyping, and testing, all the way to QA and launch 🪧 Having a chance to champion design thinking by implementing new design processes, running team-wide brainstorming and alignment sessions, and introducing a culture of regular user research 🔍 Discovering a special skillsets of hunting down whatever type of user data I can find, including making a spreadsheet of 50+ hours of user recordings leading to a big redesign after the discovery that more than 80% of our customers onboarded on mobile When I’m not jamming out in Figma or chatting with our users, I enjoy reading for my monthly book club, tending my little veggie garden, and ocean swimming. 🌐 You can see some of my work at at 👉 www.annamarijaaksi.com ## Work Experience ### Senior Product Designer @ Sora Schools Jan 2024 – Present ### Product Designer @ Zolt Jan 2021 – Jan 2024 Zolt is the first AI marketing agency for ecommerce. We take the guesswork out of growth and marketing, giving merchants of all sizes and budgets a personalized playbook to consistently grow sales. As the sole designer on the team, I’ve owned the design of over 30 features. HIGHLIGHTS: ➡️ Designed a self-serve onboarding flow from 0 to 1, decreasing signup time from 1-2 days to 15 seconds, by running user interviews, competitor analysis, usability testing, and ensuring close collaboration with engineering and product partners that enabled us to ship in just 2 weeks ➡️ Collaborated on the design of an AI-powered website review for e-commerce owners, used as a new onboarding funnel, increasing signup conversion by 94.80% in the first week, using a combination of competitor analysis, user centric discovery work, and close collaboration with our AI engineers ➡️ Redesigned the lesson experience for both our customers and their end-users (admin and member), displayed to over 100K users across web and mobile, by analyzing session recordings, running competitor analysis, and running alignment sessions with engineering to ensure the best technical approach ➡️ Implemented a new design process, including closer collaboration with the engineering team and design QA run by me, to ensure over 116 smooth weekly releases. Designed a new QA and testing checklist for our AI features. ➡️ Coordinated efforts to improve user research (running 100+ user interviews) and product analytics (using Amplitude and Plausible) to help with prioritization, road mapping, and feature development ### Product and Visual Designer @ Annamari Jaaksi Design Jan 2020 – Jan 2021 | Finland, USA, Mexico Worked with clients ranging from start-ups to international businesses to map out user needs, wireframe flows, and launch new websites and digital products. HIGHLIGHTS: ➡️ Designed and launched a new website for an international capital advisory firm, resulting in 17 new pages and a blog, by uncovering the pain points of their previous web experience, pinpointing the goals and desired UX of the new site, and reviewing wire frames and mockups to ensure team-wide alignment and commitment to the new design ➡️ Designed a incident report system from 0 to 1 for a US school district, including a design system with 45+ responsive components, by working closely with teachers, school admin, and a contract engineering team to map out user needs and pain points, and align on a product to move forward with as a solution ### Graphic Designer @ Lunazul Surf School & Shop Jan 2019 – Jan 2021 | Sayulita, Mexico Lunazul is a surf school based in Sayulita, Mexico. I was responsible for their branding, marketing and user experience. HIGHLIGHTS: ➡️ Revitalized the brand’s digital presence by producing a how-to video series, gaining up to 100K views. Utilized Adobe Illustrator, Premiere, and After Effects for initial branding, storyboarding, filming, video editing and motion graphics. Ensured consistent marketing across multiple social media platforms (Facebook, Instagram, YouTube) ➡️ Redesigned website to optimize for growth by enhancing the user experience to reach new subscribers, updating the branding, ensuring intuitive navigation, and highlighting the free digital education tools, all contributing to a significant increase in online engagement and brand visibility. ### Communication and Visual Design Intern @ Smart Design Jan 2019 – Jan 2019 | Greater New York City Area Smart Design is a strategic design agency with Fortune 500 clients. I worked in multidisciplinary teams on projects ranging from packaging to digital experiences. HIGHLIGHTS: ➡️  Functioned as Visual Designer II for a mobile app design for a large national US brand, collaborating closely with another visual designer, a UX designer, and a strategist. Prepared digital and physical prototypes and helped analyze over 30+ hours of user interviews, used to validate design concepts and uncover user pain points and goals. Designed the UI for various screens on the final onboarding flow into the mobile app, which was handed off to the customer for development. ➡️  Ran a 2-month research project on grocery store accessibility with a team of 2 industrial designers. By collaborating closely with members of the The Andrew Heiskell Braille and Talking Book Library, we explored the potential of smart stores creating an improved experience for people who are blind or low vision. ### Graphic Designer @ Lunazul Surf School & Shop Jan 2018 – Jan 2019 | Sayulita, Mexico Lunazul is a surf school based in Sayulita, Mexico. I was responsible for their branding, marketing and user experience. HIGHLIGHTS: ➡️ Unified branding and increased company exposure by redesigning website to highlight company brand and ensure easy navigation, and producing material for and managing social media (Facebook, Instagram) ➡️ Elevated the in-store experience by creating store signage (print and painting), and designing a variety of custom merchandise for sale, including clothing, stickers, and mugs ### Graphics Team Leader @ Cru Jan 2017 – Jan 2018 | San Luis Obispo, California Area Cru is a faith-based organization present on more than 2,300 college campuses. Each campus has their own graphics department, responsible for providing marketing material and signage for events. As one of Cal Poly SLO’s Cru’s two team leaders, I was responsible for all the marketing material for the entire year. HIGHLIGTS ➡️ Managed a team of 5-10 designers, producing digital and print marketing materials for more than 100 events, by tracking tasks in Asana and hosting regular check-in meetings for alignment and support ➡️ Collaborated closely with event managers to ensure successful on-time deliverables ### Graphic Design Intern @ Tampereen kaupunki - City of Tampere Jan 2017 – Jan 2017 | Tampere Area, Finland Tampere is Finland’s 3rd largest city. During my internship with the city’s Marketing Department, I was responsible for various print and digital materials. HIGHLIGHTS: ➡️ Redesigned the city’s Powerpoint information package used for industrial partnership presentations, by coming up with new illustrations and infographics that matched the city’s branding but elevated the deck to more clearly communicate key topics ➡️ Created infographics for the Smart City initiative, to help gain more support from citizens ➡️ Produced print advertisements for citywide (220,000 inhabitants) events ### Graphic Designer @ Cal Poly Associated Students, Inc Jan 2016 – Jan 2017 | San Luis Obispo, California Area A student-driven organization committed to providing programs, services, and facilities to enhance the student learning experience. As a graphic designer, I was responsible for various print and digital materials. HIGHLIGHTS: ➡️  Designed a variety of materials (posters, digital billboards and web visuals) for multiple events marketed to student body of 20,000 ➡️  Worked directly with event managers and printers to ensure successful on-time deliverables ### Graphic Design Summer Intern @ Idean Jan 2015 – Jan 2015 Idean is an international design agency, now a part of CapGemini and frog. As a graphic design intern, I was involved in both internal and customer projects. HIGHLIGHTS: ➡️  Designed wireframes for the mobile app experience of one of the Nordic’s largest insurance companies, by collaborating with internal design leads to understand the key user goals ➡️  Worked on company’s internal visuals and branding, such as employee manuals, pamphlets and weekly slides, by utilizing company design guidelines ## Education ### Bachelor of Fine Arts - BFA in Graphic Design California Polytechnic State University-San Luis Obispo ## Contact & Social - LinkedIn: https://linkedin.com/in/annamarijaaksi - Website: http://annamarijaaksi.com --- Source: https://flows.cv/annamari JSON Resume: https://flows.cv/annamari/resume.json Last updated: 2026-02-23