San Jose, California, United States
At 8x8, I led the design and execution strategy for a comprehensive site redesign and spearheaded the successful launch of the first eCommerce and Standalone Meetings platforms on 8x8.com.
Upon joining, I revitalized the Marketing organization by establishing a creative team and implementing a cohesive design system to ensure consistency across digital touchpoints. I built and managed an in-house design team from the ground up, implementing effective creative and execution processes.
Collaborating closely with stakeholders and product designers, I drove the development of merchandising flows and new app designs, enhancing visual brand consistency throughout the web-to-product user journey. Known as a 'can-do leader,' I cultivated a high-performing design team that delivered exceptional results.
Accomplishments:
• Achieved an 11% increase in B2B subscription base.
• Improved design team execution efficiency by 15% quarterly.
• Successfully managed a team of internal and external resources, including design and engineering agencies, senior UX and visual designers, and project managers.
• Recognized with the "Creative 'Out of the Box' Thinker" award.