• Transformed financial experiences for 10,000+ patients and caregivers through user-centric solutions.

• Drove a 25% increase in transparent communication through integrated digital strategies.

• Developed custom Adobe Analytics dashboards to inform data-driven decisions.

• Executed innovative web product strategies that boosted user engagement by 65% and site traffic by up to 30% year-over-year.

I played a key role in the creation of Mint Salary Beta, a groundbreaking product to which I made dedicated contributions. This innovative tool provides hyper-personalized data, enabling prospects and customers to gain insights into potential earnings based on desired roles, employers, locations, years of experience, and professional levels. It offers a comprehensive view of minimum and maximum earning potentials, empowering users to make informed career decisions. #ProductDesign #DataInsights #CareerEmpowerment

Additionally, I spearheaded the development of visual interfaces and crafted UX/UI design strategies for enhancing new features and optimizing existing experiences across Salary Search, Salary Reports, and Mint's customer profile web-based application. #UXDesign #UIDesign #UserExperience

Optimized and launched a professional networking platform in the B2B space, featuring real-time messaging, profile matching, and integrated communication tools that significantly boosted user engagement and retention. Scaled a comprehensive design system, reducing design-to-development cycle time by 30%. Led cross-functional teams to deliver impactful solutions across web, product, and social media, enhancing brand visibility and user experience. Pioneered design thinking methodologies to translate complex user goals into intuitive workflows and engaging experiences. Streamlined design processes for fast-paced product development, improving team efficiency and output quality by 25%. Supported and mentored a high-performing design team, fostering innovation and establishing centers of excellence in web, product, and brand design.

At 8x8, I led the design and execution strategy for a comprehensive site redesign and spearheaded the successful launch of the first eCommerce and Standalone Meetings platforms on 8x8.com.

Upon joining, I revitalized the Marketing organization by establishing a creative team and implementing a cohesive design system to ensure consistency across digital touchpoints. I built and managed an in-house design team from the ground up, implementing effective creative and execution processes.

Collaborating closely with stakeholders and product designers, I drove the development of merchandising flows and new app designs, enhancing visual brand consistency throughout the web-to-product user journey. Known as a 'can-do leader,' I cultivated a high-performing design team that delivered exceptional results.

Accomplishments:

• Achieved an 11% increase in B2B subscription base.

• Improved design team execution efficiency by 15% quarterly.

• Successfully managed a team of internal and external resources, including design and engineering agencies, senior UX and visual designers, and project managers.

• Recognized with the "Creative 'Out of the Box' Thinker" award.