Led end-to-end UX strategy for consumer banking platforms across web and mobile, partnering with product, engineering, and marketing to deliver cohesive, accessible experiences at scale.

• Defined unified information architecture and navigation standards, improving usability consistency and increasing engagement from 45% to 60% (+33%) while reducing drop-offs by 12%

• Drove navigation redesign through tree testing and mixed-method research, enabling multi-path workflows that removed restrictive task flows

• Redesigned credential recovery experiences using Material 3 principles, reducing high-friction blockers and cutting related support tickets by 20%

• Championed UX quality for iOS 26 through accessibility audits and risk assessments, influencing cross-functional trade-offs to prioritize high-impact improvements

Led the design of data-driven web and internal tools, aligning team objectives through a user-centric approach that streamlined development.

• Decreased project timelines by up to 2 weeks

• Increased organizational efficiency by 4%

• Increased website engagement by ~15%.

• Implemented new features and experiences across 35 publications, prioritizing scalability

• Aligned technical solutions with company goals

• Built data reports reflecting departmental interests and informing implementations

• Redesigned the subscription experience, increasing subscriptions and revenue by 10%

• Collaborated with marketing, sales, and executives

• Translated customer feedback into prioritized product features, enhancing the user experience and driving a 5% sales increase

• Presented user-centric solutions company-wide, aligning teams and guiding sales communications

• Managed the end-to-end product development process from concept to launch within an Agile environment