# Anna Nuggehalli

> Product Designer | Data driven process | Connecting design vision with technical execution.

Location: Oakland, California, United States
Profile: https://flows.cv/annanuggehalli

A User Experience Designer focused on creating B2B and B2C digital experiences . My design process is backed by a technical foundation in front-end development and hands-on experience in project management, allowing me to connect a creative vision with its functional execution.

With an M.S. in Creative Technology and Design and a B.S. in Computer Science from the University of Colorado Boulder, I bring both technical and creative skills to my work. In my role at Transformations Community I drove the design and development of tools that streamlined product lifecycles. I used user flows and data-driven insights to create design processes and implemented internal tools that increased efficiency by approximately 4% . 

I’ve designed scalable and user-friendly web experiences, most notably at Sound Publishing Inc., where my design solutions contributed to a 9.6% increase in subscription rates across 35 publications. My background in web development allows me to create designs that are technically sound and easily implemented.

I love working with cross-functional teams to develop meaningful products that positively impact their users. My design philosophy is to listen, research, and utilize data to enhance user satisfaction AND deliver on business goals.

Explore some of my work by visiting my portfolio (https://www.annanuggehalli.com/) or if you want to chat feel free to reach out here on LinkedIn or email (anuggehalli98@gmail.com)

Frameworks: Design Thinking, UX Design, UX Research, UI Design, Responsive Web Design, Web Content Accessibility Guidelines, Section 508 Standards, Human-Computer Interaction, Agile Methodologies, Product Management

Engineering: SaaS, SEO, React, JavaScript, HTML, CSS, Automation

## Work Experience
### UX Designer @ BOK Financial
Jan 2025 – Present
Led end-to-end UX strategy for consumer banking platforms across web and mobile, partnering with product, engineering, and marketing to deliver cohesive, accessible experiences at scale.
- Defined unified information architecture and navigation standards, improving usability consistency and increasing engagement from 45% to 60% (+33%) while reducing drop-offs by 12%
- Drove navigation redesign through tree testing and mixed-method research, enabling multi-path workflows that removed restrictive task flows
- Redesigned credential recovery experiences using Material 3 principles, reducing high-friction blockers and cutting related support tickets by 20%
- Championed UX quality for iOS 26 through accessibility audits and risk assessments, influencing cross-functional trade-offs to prioritize high-impact improvements

### Product Designer @ Transformations Community
Jan 2022 – Jan 2024
Led the design of data-driven web and internal tools, aligning team objectives through a user-centric approach that streamlined development. 
- Decreased project timelines by up to 2 weeks
- Increased organizational efficiency by 4%
- Increased website engagement by ~15%.

### Web Developer @ Sound Publishing
Jan 2021 – Jan 2022 | Greater Seattle Area
- Implemented new features and experiences across 35 publications, prioritizing scalability
- Aligned technical solutions with company goals
- Built data reports reflecting departmental interests and informing implementations
- Redesigned the subscription experience, increasing subscriptions and revenue by 10%
- Collaborated with marketing, sales, and executives

### Project Manager @ Windward Studios
Jan 2020 – Jan 2021 | Boulder, Colorado, United States
- Translated customer feedback into prioritized product features, enhancing the user experience and driving a 5% sales increase
- Presented user-centric solutions company-wide, aligning teams and guiding sales communications
- Managed the end-to-end product development process from concept to launch within an Agile environment


## Education
### Bachelor's of Science in Computer Science
University of Colorado Boulder

### Master's degree in Creative Technology and Design
University of Colorado Boulder


## Contact & Social
- LinkedIn: https://linkedin.com/in/ananya-nuggehalli
- Portfolio: https://www.annanuggehalli.com/

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Source: https://flows.cv/annanuggehalli
JSON Resume: https://flows.cv/annanuggehalli/resume.json
Last updated: 2026-04-13