Led design projects for web and mobile applications, delivering visually engaging and user-centered designs that boosted customer engagement by over 30%, as verified by analytics data.
Conceptualized and implemented innovative design solutions while providing strategic product direction to enhance brand recognition, conversion rates, and user experiences across projects.
Educated team members and stakeholders on UX design principles, fostering a culture of user-centered thinking and collaboration.
Transformed requirements into concepts, user flows, interactive wireframes, and visual mockups using Adobe XD and Figma achieving meaningful user experiences, findability, and overall user satisfaction.
Led user research and competitive analysis to uncover user pain points. Performed heuristic evaluations to identify necessary improvements, assess WCAG compliance. Interviewed stakeholders to gain insights into product goals, and conducted A/B testing to validate design decisions.
Collaborated with the development team to ensure accurate design implementation. Executed QA testing on implemented designs, identifying and resolving design issues before product launch.
Developed a comprehensive web style guide aligned with company branding, crafted impactful social media advertising campaigns, and designed Salesforce emails in both Classic and Lightning formats.