Led design projects for web and mobile applications, delivering visually engaging and user-centered designs that boosted customer engagement by over 30%, as verified by analytics data.

Conceptualized and implemented innovative design solutions while providing strategic product direction to enhance brand recognition, conversion rates, and user experiences across projects.

Educated team members and stakeholders on UX design principles, fostering a culture of user-centered thinking and collaboration.

Transformed requirements into concepts, user flows, interactive wireframes, and visual mockups using Adobe XD and Figma achieving meaningful user experiences, findability, and overall user satisfaction.

Led user research and competitive analysis to uncover user pain points. Performed heuristic evaluations to identify necessary improvements, assess WCAG compliance. Interviewed stakeholders to gain insights into product goals, and conducted A/B testing to validate design decisions.

Collaborated with the development team to ensure accurate design implementation. Executed QA testing on implemented designs, identifying and resolving design issues before product launch.

Developed a comprehensive web style guide aligned with company branding, crafted impactful social media advertising campaigns, and designed Salesforce emails in both Classic and Lightning formats.

Designed compelling email wireframes and developed scalable modular and component-based design systems tailored to meet pharmaceutical product needs.

Implemented responsive design principles to create seamless user experiences optimized for both mobile and desktop platforms, ensuring accessibility and usability. Used Sketch and Photoshop for my designs.

Collaborated with cross-functional teams to refine design concepts and iterate on visual elements, ultimately achieving a 95% adherence to the brand style guide across all digital assets.

Developed and delivered impactful web design solutions, crafted prototypes, animations,wireframes, user flows, and compelling storytelling elements for responsive email blasts, addressing complex business challenges.

Conducted comprehensive competitive analyses of product websites to identify key opportunities for differentiation, enhancement, and optimization of user experiences.

Designed and produced modular components, banners, engaging social media campaigns, print advertisements, illustrations, and animations, enhancing brand visibility and user engagement.

Collaborated with product managers and engineers to develop innovative interactive sketches and designs for company campaigns.

Worked on wireframes, information flows, and interactive prototypes for desktop, mobile, and iPad platforms, streamlining the design process and enhancing usability.

Collaborated with cross-functional teams to translate complex ideas into visually appealing graphics, resulting in a 30% increase in user retention on the company's website.

Conceptualized and crafted compelling storytelling elements, designed responsive landing pages for desktop and mobile platforms, and produced engaging email blasts to enhance user engagement.

Executed high-profile marketing campaigns with precision, ensuring brand consistency across all visual elements to deliver cohesive, visually captivating designs.

Collaborated with cross-functional teams to develop design strategies that aligned with business goals, optimized user experiences, and amplified customer conversion rates.