Experience design leader and player/coach delivering end-to-end UX across client engagements—from customer discovery and strategy to detailed design and launch.

• Provide UX, design system, and visual leadership for high-impact initiatives in banking, wealth management, fintech, and enterprise technology

• Drive insight-led experience strategy by shaping user journeys and opportunity areas, using qualitative research and synthesis to inform product direction and design decisions

• Partner closely with product managers, engineers, and client stakeholders to translate complex business and technical constraints into clear, buildable experience solutions

• Define experience frameworks and strategic expression that guide design and development across teams

• Co-lead the San Francisco design team, shaping culture, strengthening collaboration practices, and mentoring designers to grow craft and product impact

Led experience strategy and hands-on product design for a consumer digital banking platform from early launch through rapid growth, shaping core customer journeys and helping establish trust, clarity, and adoption in critical financial workflows.

• Led product experience strategy and design direction as the platform scaled from early launch through Series B, supporting growth to 100K+ users and strong customer satisfaction

• Designed and shipped end-to-end experiences across native mobile and web, including onboarding, activation, and core banking workflows that directly affected conversion and retention

• Worked hands-on across research, concept development, and product design, partnering closely with product and engineering to move from idea to production

• Led strategic vision initiatives that translated long-term business objectives into future product concepts grounded in user insight and real-world financial behaviors

Led hands-on product and experience design across health tech, enterprise SaaS, and consumer platforms, supporting teams during periods of growth, redesign, and transition. Brought strong experience architecture, visual systems, and cross-functional collaboration to help organizations improve usability, coherence, and product expression.

Highlighted roles:

Fitbit — Creative Lead: Led refresh of mobile app experience foundations and UI templates, strengthening experience and visual consistency across core product flows

Collective Health — Interim Creative Director: Led integrated experience and brand expression across digital and marketing touchpoints during a growth phase

Trulia — Visual Design Lead: Overhauled product design language and component system, improving usability and visual cohesion across web and mobile experiences

Citrix — Brand System Co-Lead: Co-led extension of brand and experience foundations across digital and print platforms during enterprise rebrand, supporting consistent user experience across customer and partner touchpoints

Founding design lead at an early-stage health tech startup focused on improving pediatric sleep. Defined design vision and led execution across product, brand, and marketing to bring the MVP to market.

• Designed the core mobile experience from onboarding and setup to daily use

• Translated business goals and user research into prioritized roadmaps and feature sets

• Established the brand identity and executed it across packaging, marketing site, and communications

• Collaborated closely with founders and engineers to iterate and ship product features in fast-paced development cycles